Go Digest December `22
Research
1. The age of AVOD is coming
More than 90% of OTT video service users will watch content via a subscription service at least monthly in 2022.
2. Challenges facing marketers in 2023
- Shifting customer behaviors increasing uncertainty
- Cross-functional collaboration creating worse outcomes for marketers
- Disruptive market dynamics weakening mainstay tactics for winning consumer favor
3. Gaps to be bridged to reach data fluency
The ground hurdles for businesses:
- A lack of data quality
- The inability to understand data through existing analytics tools
- Insufficient end-user data literacy
Creatives
1. Coca-Cola choses Prime Video for the holiday ads
2. Corona nostalgic AR palm tree
3. NFL keeps up with the times promoting in Fortnite
Case studies
1. How Pandora performed phygital campaign
- Over 11 million impressions were generated by the 3D billboard, live event, and social sharing
- Over 5 times the impressions were recorded for Black Music Month 2022 compared with 2021
- 765% increase in listening to Pandora stations
2. How Reddit boosted brand awareness
It bought a five-second ad slot at the Super Bowl, launched a confusing ad and got 464,000 views on Twitter.
3. How Duolingo created strong campaign in TikTok
Duolingo’s TikTok strategy is focused on entertaining its target audience with skits, rather than selling a product, which is exactly the kind of content TikTok users want.
The strategy's already gained more that 5 million subscribers for Duolingo's Tiktok!
Technologies in business
1. Meta battles over future of VR
A trial will serve as a test of the Federal Trade Commission’s argument that Facebook’s parent company is trying to buy its way to dominance in the nascent virtual and augmented reality markets.
2. AI is designing marketing art
Shutterstock announced a partnership with OpenAI, integrating the DALL-E 2 text-to-image AI generator into its platform.
3. LinkedIn accelerates attribution technology capabilities
LinkedIn has entered into an agreement to acquire Oribi, an Israel based marketing analytics company, to further help customers gain actionable insights, make smarter decisions and drive business results.
4.Instagram tests more BeReal-Like elements
New potential features on Instagram:
- ‘Roll Call’ which would enable group chat members to request that all participants add a photo or video of themselves to the chat within 5 minutes.
- “Glimpse” Stories, which works exactly like BeReal, in using the front and back cameras to show what you’re up to at any given time.
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