November 27, 2020

Redirecting Multiple domains to the single website is Good for SEO?

Will it be a smart idea for SEO to redirect other domains to a primary? Before you make the decision, here is what you need to remember.

If other domains are being diverted to your principal domain

So, assume this is the redirection of these other domains to the primary domain of the client...

In this case, the first questions to answer are:

·         Where did the domains first come from?

·         Did the consumer still have them (as in, they were the original registrant)?

·         Have these domains ever had "your" websites (or do they have their own website/content currently)?

You would need to review the history of each domain if any of the domains were previously independent websites (i.e., with their own content) or if they were owned by individuals other than your client.

You would like a historical backlink profile to go back as far as you can, and for each domain you would also like a fresh backlink profile.

Look for such things as ties of dubious origin in the backlink profiles.

Has the domain been historically used with purchasing connections or are there unnecessary backlinks?

The last thing you want to do is 301 a domain with thousands of spam or porn links to an outstanding (wholesome) domain for a consumer.

I would not recommend redirecting the domains to the active customer domain if the domains have a footprint that demonstrates that in the past there have been discriminatory activities.

But you can forward them to the client site if the domains in question have a type-in value, 302.

You will also have to check with Google whether pages on each domain are actively ranking. Also you can check content quality using cheapest tools group buy seo tools.

If so, is this content equivalent similarly to the actual content of your customer?

There is no benefit in redirecting a domain to a website that contains information about used vehicles, which is poodle-related (or similar thing... if the content is not the same, there is no value in the redirection).

I have long long ago purchased a domain directly from my competitors and 301 have forwarded most of their pages to my pages which essentially contained the same content.

This meant that while on my platform and not the rivals, the users still found exactly what they were searching for.

And all the high-value links which were now 301 led to my competitor's site (and brought with them the value associated with the links).

In this link, if there is a rating on Google in one of its domains that triggers malware or malicious content alert by clicking (or trying to click on) any of the results, don't redirect the domain to the website of your customer.

It seems that content appears in the domain, but it does not look like what you or your customer feels should be there, (e.g. it is a website selling puppies, but all SERPs appear to be a custom football jersey website), and the current domain and site is possibly hacked.

If it is a compromised site, you might be able to use it but the whole file system and any linked site databases must be deleted. You can check seo related data in ahrefs or any other tools like ahrefs group buy.

I probably would still change the hosting environment, and only go to that if the domain includes additional substantially useful features (such as incredible backlinks, or content/results which are directly related).


Do not only solve (add to several domains on the customer's website

You may redirect the other domains to the main domain/website of the client, but do not establish an equal number of X content pages.

That's poor for sure.

It does not "subject" it.

This is terrible. This is bad.

You want to redirect to your website with due diligence on the domains

Past of Backlink: Clean? Anything good there? Anything good there? Anything frightening? If in the past, it seems that the website was "unwanted," do not consider handing it over to the customer's website Previous content: is it connected directly to the current website of your client (analogous)? There is possibly no benefit if it is not explicitly connected.

Proof that places in the past (or currently!) have been harassed or compromised? Don't turn around if yes!

Does any of the domains have a type-in value?

If an otherwise unwanted domain has an immense typing potential (because of any of the above reasons), you can still redirect the data.

But make sure you won't be worthwhile.

Any kind of redirect known to not offer value will work – however, you do not just respond to this other domain on the website of the client.

The website still needs to be built and it remains really poor.

Now if this is only the case when the customer has registered a group of similar domains, or TLD domains of the same name, there is no need or justification to point them to the customer website.

The customer can still sit on them without a website, only for preventing the registration/use of the like domains by other people.

In conclusion, the approach may have meaning, but it depends entirely on the pool of domains you are looking at and how they contribute to the content of your customer.

This is not in any way a slam dunk.

Be cautious with the decision, and I am sure your client will benefit from the above guidance.