"INFORMATION FOR THE CLIENT"
Denis — Performance / Growth Marketing Specialist
Performance marketer with 6+ years of experience in Meta Ads and lead generation across international markets.
Worked with projects across Europe, Southeast Asia, CIS and other international GEOs.
Managed and optimized advertising campaigns with over $1,000,000 in combined ad spend across different business niches and lead generation funnels.
Specialized in:
— Meta Ads (Facebook / Instagram)
— lead generation funnels
— conversion optimization
— creative testing
— audience research
— scaling advertising campaigns
— analytics & reporting
Focused not only on traffic acquisition, but on improving the full marketing funnel:
Lead → Qualification → Conversion
Strong hands-on approach:
comfortable both with operational campaign management and growth-focused marketing tasks.
Experience includes:
• launching and scaling Meta Ads campaigns
• improving CPL and funnel efficiency
• audience segmentation and testing
• landing page and conversion analysis
• working with creatives and contractors
• analytics and reporting
• retargeting and customer journey optimization
Worked with different business niches including:
— lead generation
— e-commerce
— online services
— local businesses
— startups
— international projects
Main focus:
building stable lead generation systems through analytics, testing and funnel optimization.