Social media has gradually been making the switch from a luxury or a pastime to an absolute necessity for individuals and businesses alike. Facebook alone now boasts 1.86 billion active monthly users(roughly 1 in 4 people on earth) and generated more than $26 million in advertising revenue last year.
pastime - времяпрепровождение
revenue - доход, прибыль
On the surface, it seems the future will be split between social media icons like Facebook, Twitter, and more niche social media sites like Instagram or Snapchat. However, if you asked someone in the early 2000s what the future of social media was going to be they likely would have said MySpace and maybe a couple new platforms.
to be split - делиться
The world of social media never stops evolving and the impact it makes is almost too widespread to grasp. So, to gain a little insight on the subject we asked a group of industry experts…
to evolve - развиваться
to grasp - понять, осознать
What’s The Future Of Social Media?
Their answers may surprise you…
Tom Brown, Marketing Assistant at Shiply
“Personally, I think video will soon take over the entire market. Companies such as Snapchat have revolutionised the way we communicate with each other. Written content is being left behind for video content, with an increasing demand for live-stream.
I expect all social media platforms will force a big push towards video updates and statuses. Facebook have already been making it easier for users to live-stream video and others are sure to follow.”
Teresa Walsh, Marketing Executive at Cazana.com
“We are already starting to see this happen with people now sharing 360-degree experience images on social networking site’s creating for us a virtual world. Pokemon go has made augmented reality a global success and this will only grow in coming years with other companies like IKEA now jumping on the bandwagon.
augmented reality - дополненная реальность
bandwagon - стадный эффект
In 10-15 years this will be the norm. Instead of profile images, we will have 3D avatars and social media sites will become our very own virtual worlds where we can play virtual games of table tennis with friends or go on their holidays with real-time 360-degree images and video updates and interact with brands in unique and novel ways.”
George Smith , Digital Marketing & PR Assistant at InfiSIM
Social media is at the centre of everything we do, but as technologies such as the Internet of Things (IoT) develop we can expect social media to become much more integrated in our lives. This new era of social media will move away from smartphones and tablets, and will begin to be present in newer technologies such as smart appliances and autonomous cars. As social platforms begin to use AI to learn about our lives we’ll be able to communicate with our devices to find out what our friends are up to instead of relying on a tweet or Facebook status.
tablet - планшет
I also expect social media to be more news-orientated. Our interest in social media has moved away from ‘poking’ one another; we’re now hungry to learn about what’s going on in the world. Social media will focus on delivering more advanced news features in the upcoming years.”
Original article: https://www.futureofeverything.io/future-social-media/