Automotive Integrated Massager Seat Market To 2027 Global Industry Analysis, Size, Share, Growth, Trends And Forecast

Automotive Integrated Massager Seat: Introduction

Driving on long journeys or for long durations can lead to body ache and pain. Consequently, vehicle and component manufacturers are focusing more on the production of advanced vehicle systems in order to overcome these issues and offer considerable ride comfort.
Vehicle rides can become uncomfortable due to poor seat design or position, especially on long rides or journeys. This results in discomfort for both driver and passengers, which can lead to back pain and even cause road fatalities. This can be prevented by utilizing an automotive integrated massager seat, which provides comfort while traveling and prevents spine, joint, and back pain in vehicle passengers

Key Drivers of Global Automotive Integrated Massager Seat Market

increasing incidences of body pain and health issues due to uncomfortable seating posture in vehicles is likely to drive the demand for automated integrated massager seat
Rising production of premium/ luxury vehicles in developed countries including Germany, the U. S., and the U. K. can be attributed to significant expansion of market during the forecast period
Exponential demand for the automotive integrated massager seat is attributed to unhealthy lifestyle, increase in working hours, and increased distance between the workplace and home

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Increasing Demand for Premium Vehicle to Offer Attractive Opportunities

Production of premium passenger vehicles is increasing at a rapid pace owing to high demand from consumers. Premium vehicles provide better safety, security, and comfort, as they are equipped with several advanced technologies including automotive integrated massager seat.

Higher Cost of Research and Development of Product to Hamper Market:

Manufacturing of automotive integrated massager seat requires high initial investment and subsequent research and development activities are expensive, which restrains the entry of new players in the market. This is likely to hamper the market.

Europe to Hold Significant Share of Global Automotive Integrated Massager Seat Market

Europe is prime region in implementation of advanced technology systems for automotive industry. Continuous research and development in Germany related to vehicle systems led to the invention of automotive integrated massager seat.
Several OEMs in Germany, including BMW, Mercedes, and Volkswagen, are primarily focused on the development of new systems that provide comfort and enhance esthetic appearance of the vehicle interior. These factors are likely to boost the share held by Europe in the global automotive integrated massager seat market.

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Key Players Operating in Global Market:

The global automotive integrated massager seat market is cohesive, as very few players operate in the market and top manufacturers account for more than 70% share of the market. The automotive integrated massager seat requires higher investment in research and development and manufacturing of the product; hence, the global market witnesses low penetration by key manufacturers. A few potential players operating in the global automotive integrated massager seat market are:

Adient Technologies
Alpine Electronics, Inc.,
Continental AG
DURA Automotive Systems, LLC
Faurecia
Garmin Ltd.
Johnson Controls International plc
Lear Corporation
Magna International Inc.
Nippon Seiki Co., Ltd.
Panasonic Corporation

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