Appsflyer and illegal gambling market: victim or accomplice

Intro

Maskware development and monetization become big market those days. arm17 reported thousands of apps each month. Main category, or "vertical" how it's names in affiliate marketing is gambling. To pass moderation easily and drive more users to affiliate offers, maskware actors using mobile apps as cloaking mechanism - that's why we calling it "maskware"

Why mobile attribution is important here?

Okay there is two points:

a. Criminals should track their revenues, especially in in-app networks, like Unity Ads, AppLovin and others

b. With "naming functionality" it's much more difficult(in some cases - unreal) for moderators to see real functionality. And here cyber criminals using AppsFlyer functionality to get Ad campaign name, and if it match mask - than show really illegal content. If no - just show trivial game

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Some stats

AppsFlyer become gold standart for maskware actors. In 80% of apps we are seeing AppsFlyer sdk integrated. Even ffter we contacted with AppsFlyer BDM's in CIS region - nothing changed. They do know what happening and closing eyes(maybe they getting paid for it?).

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Each day AppsFlyer processing hunderds of thousands installs of apps which scamming users.

Just one of thousands apps:

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Why AppsFlyer is victim?

Easy. After doing some research we noticed, that in 90% cases maskware actors exploiting trial offers which AppsFlyer offers for first 12,000 installs and not receiving any money from them. We are absolutely sure, that's top management don't know anything about this, otherwise - they will care about reputation.

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