The power of the podcast
The place of empathy and ethics in podcasts
How is it possible to make your consumers happy if you are not interested in it? This is the whole point of empathy, one of the essential qualities of marketers. In marketing, empathy obliges!
In his podcasts, Grégory Pouy demonstrates this empathy by adapting to the person he is interviewing, by leaving room for his guest while putting him forward.
Ethics are crucial in the podcast, and this is what emerges from Vlan podcasts! Addressing very broad topics of society, the ethics of his podcasts reside in the guests he receives, who have values ​​similar to his and are related to the theme of his podcast channel.
Grégory Pouy also underlines the lack of ethics that exists in the podcast business: it is from this observation that he initiated the Gang of Mutants with one goal: to be stronger together by bringing a form of ethics back to the world. podcasts.
The podcast feeds on collective work
As you have no doubt understood, the collective clearly has its place in the podcast adventure, as PPC points out. He is the perfect example to say that podcasts can feed off everyone's ideas.
Digital expert from now on, PPC did not have all this digital knowledge when he started podcasts, and that's how he surrounded himself with the best of digital to build his content. Every morning, PPC broadcasts a podcast and a blog post, thanks to the collaborative work it does with its editorial board and the Gang of Mutants of which he is also a member.
Using technology to serve your podcast community
For Julien Wouters, it is possible to turn the podcast trend into a business model. For him, it is even the perfect medium to link moments of life to listening!
User of geofencing to distribute his podcasts, Julien has a beneficial vision of the technological contribution of his application:
The podcast in brief!
In a context where the attention of Internet users is saturated, the podcast stands out from other media because it allows shared attention. And that's what interests us all: today you don't push past in the street without seeing someone wearing headphones walking or running. You understand, the podcast is an ideal format to reach these people!
However, if you want to embark on the podcast adventure, be careful about the purpose of the content you want to broadcast. The podcast is, in itself, an easy medium to set up and offers a lot of opportunities for companies, but on the condition that they determine their raison d'ĂŞtre upstream and especially what the podcast can bring them.
To see more clearly, here are the 5 tips from our expert podcasters:
Always ask yourself why you want to stream content in podcast form.
Find a topic that carries you and that carries your listeners, as well as a horizon for broadcasting podcasts (offering the right content to the right people).
Define your resources in terms of the time, finances, and energy you can devote to producing this content.
The hard part is done: all you have to do is save your content and distribute it! But still think about moderating your comments, there is nothing worse for your listeners than responding to your content without ever having a response from you
Finally, understand that the purpose of the podcast is not to sell (it is not an advertising spot), but to build brand preference!
Corporate Blog 10 tips to create valuable content
Twitter Ads Step by step guide to creating unbeatable ads