9 Tips what to do after your blog publication!
How to promote blog
It is a shame if you invest all this time and effort in creating a blog and then hardly anyone reads it.
In fact, you should spend even more time promoting your blog than writing your article.
Don't you have time for that? Then you better write less blogs and spend more time promoting your blog. Then don't write a blog daily, but three times a week. Or do not write an article every week, but once every fourteen days, for example.
- Think of your blog as your business.
- It's your marketing.
- People find your blog and thus come into contact with you, your expertise and your offer.
- If you want to make money with your blog, you should take your blog seriously.
- And that means actively promoting your blog yourself!
I share 9 tips you can do to promote your blog. These are the things you can do after publishing a blog. You have spent hours on your blog so you want people to read it. If you share valuable information, make sure people see it too.
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1 Promote blog on Pinterest
As soon as I have published a blog, I will immediately promote my blog . One of the first things I do: pin on Pinterest . I pin the Pinterest optimized image that I add to my blog directly on Pinterest.
I recommend creating a special board for your blog. On this Pinterest board you only pin the images of your own blog. From there you spread the pin further on other Pinterest boards during the week to create buzz on Pinterest.
2 Promote blog on Pinterest group boards
Then I also spread my pins on all relevant Pinterest group boards . I do that over a week to create more buzz for my blog.
If you are a member of Pinterest group boards, you will of course also want to place your pin on these boards. You can do this manually (which is a lot of work!) Or you can use a handy tool such as Tailwind to schedule your pins on these group boards.
With Canva I also make a few extra Pinterest images (if I had not already done that when creating my blog). I use multiple pins for the same blog, with different images and other texts.
This not only gives you more visibility for an article, but it also gives you enough content to post on Pinterest without having to write 5 blogs.
Pinterest is great for bloggers to increase your online visibility and get more blog visitors. If you only know how to use it and, like everything else, if you want results then consistency is important. That means regularly pinning your blogs on Pinterest.
3 Post your blog in relevant Facebook groups
Facebook groups are a great promotional channel for bloggers. Not only do you find like-minded people here, but in some groups you also have the opportunity to brazenly promote your blog.
In these Facebook groups you can place a link to your blog so that you reach more people anyway, and therefore more people read your blog. And in some Facebook groups, you can even ask for shares or comments for a specific blog.
This means that more people see your blog and you get more comments, likes and shares.
If you get more comments on your blog and more people click on your blog, this is a signal to Google and other search engines that it is an interesting article. This will make your blog appear earlier in the search results. This therefore contributes to your SEO.
4 Promote blog on all your social media channels
Don't just promote your blog on Pinterest and in Facebook groups. But on all your relevant social media channels . Promote your blog on your Facebook, Twitter, Instagram and Linkedin channel. And on all other social media channels that you are active on, and that are relevant of course!
Let your followers know that you have posted a super interesting article and refer them to that article. So share the link to your blog in your social media post so that your followers can easily find this article and also share your blog article.
After you have told your audience that you have valuable content, you also ensure a clear call-to-action . Tell them what they can do next: share, like, comment ... What action do you want people to take? Just ask about this!
5 Schedule future social media posts
You can easily share a link to your blog several times. Especially on Twitter where the timeline goes very fast. So people easily miss your tweet. That is why it is good to post your blog article on Twitter several times during the first few days.