Video Telemedicine Market Outlook for Major Applications/end Users, Consumption, Share and Growth Rate 2027 2030
Video Telemedicine Emerges as First Option for Diagnosis amidst COVID-19 Pandemic
The ongoing COVID-19 (coronavirus) pandemic has emerged as one of the key drivers fueling the expansion of the video telemedicine market. Since most individuals are preferring remote healthcare advices due to self-isolation norms, the growth of the video telemedicine market has skyrocketed in the past couple of months. However, individuals belonging to lower income groups are unable to avail the benefits of video telemedicine, thus creating a significant gap in the fulfillment of individual expectations. Since, individuals from low income groups are unable to use video telemedicine services, the risk of individuals acquiring the novel infection is predicted to increase in the upcoming months.
Stress and social isolation are fueling the demand for remote behavioral and mental health diagnosis. Most individuals have satisfactory responses toward telehealth services; however, the elderly population is still reluctant to adopt telehealth services during the COVID-19 era. The novel coronavirus has changed the common perception of telehealth services being the distant second form of the diagnosis option to being one of the most preferred alternative to in-person consultation.
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Insurance Companies Cover Video Telemedicine Services to Improve Patient Outcomes
With growing digital influx, individual physicians are increasingly adopting video telemedicine practices. Since most patients are living in the online and on-demand network, it has become imperative for clinicians to practice video telemedicine. Likewise, insurance companies and government-administered healthcare programs are also supporting telehealth services and technology solutions.
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The video telemedicine market is estimated to cross the revenue ~US$ 4 Bn by the end of 2030. This is evident since hospitals are capitalizing on the trend of telehealth services to provide remote monitoring of the patient’s heart. Currently, cardiology applications generate the third-highest revenue in the video telemedicine market. Moreover, robust healthcare infrastructure of the U.S. has laws, which mandate insurance companies to cover telemedicine services in the same manner in which in-person services are handled.
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Video Call Tools and Software Highly Preferred by Business Class Individuals
HIPAA (Health Insurance Portability and Accountability Act)-complaint video call tools and telemedicine software are bolstering the credibility of companies in the video telemedicine market. Innovative tools and software are favoring robust growth of the video telemedicine market, which is estimated to expand at a robust CAGR of ~13% during the forecast period. Thus, the trend of video telemedicine is eliminating the need to wait in long queues for obtaining medical test results or seek consultation from doctors.
The advantages of video telemedicine tools and software are being combined with smart devices that help to track pulse, temperature, and other measurements of patients. The video telemedicine market is advancing at a rapid pace since increasing number of businessmen and women are opting for telehealth services. Companies are keeping in mind the comfort and convenience of elderly patients, while innovating in video call tools and software.
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Healthcare Systems in Developing Countries Demand Clarity for Guidelines in Video Telemedicine Services
Patients in remote locations now have the privilege to connect with best clinicians and doctors to seek advice for their ailments with the help of video telemedicine. However, patients in developing economies are facing inequalities in the delivery of care. Such challenging factors are anticipated to inhibit the growth for the video telemedicine market. The revenue of Asia Pacific is projected for aggressive growth in the video telemedicine market; however, lack of guidelines and legislative norms in India are hampering market growth. Thus, a greater clarity in the regulatory environment will help ensure safe data transfer and also improve connectivity in healthcare settings.
Artificial intelligence (AI) is also playing a major role in the digitization of healthcare services. AI helps patients to click pictures and upload them on video telemedicine platforms that can further be assessed by healthcare practitioners. Companies in the video telemedicine market are using Big Data to assess the percentage of individuals who are at the risk of diabetes and cardiovascular conditions in order to build new software.
Increased Awareness about Video Telemedicine Helps Transform Remote Healthcare Facilities
Telehealth services have stirred a revolution in the remote healthcare sector. However, several individuals still prefer visiting doctors physically in order to be sure about their diagnosis. Moreover, many individuals lack the awareness about telehealth services, which acts as a roadblock for growth of the video telemedicine market. Hence, companies in the market should invest in advertising and marketing strategies to increase awareness about telehealth services among individuals.
Furthermore, governments are increasing efforts to implement awareness policies and are allotting funds to make video telemedicine services more accessible to individuals. For instance, in September 2019, the Dubai Health Authority (DHA) adopted new telehealth services that involve online consultations and the use of e-medical files to review the patient’s medical history. The idea of obtaining information in real-time is playing an instrumental role in triggering the growth of the market.
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Video Chat Apps Acquire Popularity among Patients in Need for Urgent Care
Companies in the video telemedicine market are targeting the millennial population who is more inclined toward telehealth services. This has led to the popularity of MDBox— a telemedicine app that connects doctors and patients through video chat. On the other hand, mental health apps, such as Woebot are being highly publicized in the video telemedicine market. As such, neurology applications are predicted to dictate the third-highest revenue among all applications in the video telemedicine market. There is a growing demand for apps that can offer talk therapy to patients with mental health conditions.
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