Top Digital Marketing Trends for 2020

Even though we have come a long way in the irrevocable integration of technology in our everyday lives, it seems like there is still much territorial exploration to do, which is why it is called the ‘age’ of digital transformation. Digital marketing, as a concept, came into being in the 1990s, so it is fairly new

To Watch out for in 2020:

How can a business use digital marketing to get the maximum ROI in the next decade?

If Digital Transformation were a brand, giants like Amazon, Google, and Apple would be its brand ambassadors. The Digital Transformation Market is estimated to grow to a value of USD 1,015.12 Billion by the year 2026. Digital transformation umbrellas all technological transformations utilized to solve problems, with the ultimate goal of taking the business forward and serve customers better. A few of the popular digital transformation tools include Artificial Intelligence, Blockchain, Internet of Things (IoT), and voice and conversational user interface (UI). When we ‘talk’ about conversational UI, it is surprising how drastically it has become one of the most valuable marketing tools, because we don’t talk type anymore, unlike what Charlie Puth says. Developers are increasingly focusing on providing features like voice assistants and chatbots for improved customer experience. The Global Chatbot Market is expected to grow into a market worth USD 10.08 Billion by the year 2026 at a whopping CAGR of 30.9% through the years.

In a recent Forbes article about Digital Marketing Predictions for 2020 (because ‘tis that time of the year when we predict future market trends), the first prediction is focused on ‘influencers.’ We have come very far from the good old days when a person in an advertisement on your television would ask you, “Are you worried about XYZ? Fret not! We have the solution to your problem!” Now, marketers resort to digital platforms for advertising their services.  The Global Digital Advertising Market was worth USD 200 Billion in 2019 and Reports and Data experts have projected it to grow at a CAGR of 12.4% by the year 2026.

To sum it up, these are some market essentials you need to keep in mind if you wish to use digital marketing methods to your advantage:

Artificial Intelligence (AI): AI is vital not just for you to manage your existing customers but also to take your business to potential customers or vice versa.

Conversational UI: Chatbots and big data analytics ultimately help you offer optimum customer experience. They also help analyze and predict the shift in consumer preferences, furthering a firm’s efforts to enhance customer experiences.

Social selling: Any company that envisions a stable future will need to ace social selling because with the increasing number of users relying on social media to purchase anything from a needle to a house, the organization that has a sound social presence will be the one that attracts customers. Social media gives a company the global existence it intends to have without the need for building stores around the world.

Virtual presence: I cannot stress this point enough. In the digital age, the physical existence of a brand will be profitable only if the brand has a robust virtual audience. Buyers’ interest in a brand’s products is almost entirely reliant on the brand’s online reception.

Cloud marketing: With the heaps of data collected by the digital marketing tools you resort to, a cloud marketing platform is indispensable and will help ease the process of storing, managing, and examining the said data.

Grab the Top Digital Marketing Trends for 2020: Extend your reach in the virtual industry with your digital marketing skills: