Software and Technology
January 5, 2021

What are the Types and Why to Use Best E-Commerce Platforms

There are two general classifications of best E-Commerce Platforms and they pertain to the type of deployment:

On-Premise – Loaded on local servers and devices, and operated on-site by a team that manages manual upgrades, solves bugs, and does general problem-solving. Initially, on-site solutions were used by online sellers because they enabled more hands-on coordinated control to host systems.

Software as a Service – Technically, SaaS or managed applications are the hands-off choices because all upgrades, fixes, and freshly added enhancements are handled automatically or through one-click integrations. Hosted e-commerce software has advanced radically to enable massive, previously exclusive on-premise customization and versatility, rendering it now a necessary solution for most online retailers. In comparison, the SaaS platform can be easily deployed and comes in inexpensive bundles.

Why Use Best E-Commerce Platforms?

E-commerce sites are the most valuable for small to large businesses who offer their goods or services in many countries or industries and have diverse operations. Many of the features mentioned above might not be appropriate for small businesses but some of them may be required for medium-sized companies.

The key goals that E-Commerce sites will help businesses accomplish are to: Manage retail retailers and other associated data such as product specifics and inventory, prices and promotions, consumer addresses, and payment records. Attract customers, and convince them to purchase the company’s goods and services. Resolve post-purchase problems such as errors in returns, shipping or payment, and inconsistencies between what customers expected and what they obtained. Track the quantity and profitability of online purchases, as well as lost opportunities including discarded carts. Comply with the electronic protection requirements to stop computer vulnerabilities to cyber threats or theft online.

Another important benefit to utilizing best e-Commerce platforms is that it produces a huge amount of data that other applications, such as CRM software, payroll software, Enterprise systems, and supply chain and distribution solutions utilize. For example, detailed sales and return information can be used to determine the company’s profitability, how to enhance stock levels, or which buyers are the most valuable and which ones do not generate significant income.

With all this intelligence, companies will change their strategies to meet evolving consumer tastes and concentrate on sectors and segments that are most likely to deliver meaningful sales and sustainable income.

Read more: E-commerce Platform Market Overview