Digital pregnancy test is an over-the-counter semi-quantitative urine test, which detects existence of human chorionic gonadotropin (hCG), an indicating factor for pregnancy.
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The acceptance among scientists regarding the role of hCG hormone in urine to detect pregnancy has led to development of innovative pregnancy tests over the recent past.
Most of the women prefer taking pregnancy tests with the help of these tools, at home rather than visiting a doctor or a hospital. The digital pregnancy tests display information such as levels of hCG hormone as well as time since conception.
Due to advantages offered by digital pregnancy tests such as ease of use, instant results, and convenient method of testing that can be conducted at home, rising adoption of innovative advertisement and promotion campaigns by manufacturers to drive the demand for digital pregnancy tests kits.
Moreover, rapid replacement of analog pregnancy test kits and conventional line indicators by digital pregnancy test kits are likely to provide growth opportunities in the sector.