EEG: The Language of the Brain and Body

EEG stands for electroencephalogram, a test commonly used to detect electrical activity in the brain. Detecting, recording, and interpreting “brain waves” began in the late 1800s with the discovery and exploration of electrical patterns in the brains of mammals, and the technology has evolved to enable applications ranging from the medical detection of neurological disorders to playing games controlled entirely by the mind.

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EEG Technology and Research

EEG technology enables research in a variety of fields, from medicine to marketing. Recent research into sports-related concussions has used EEG testing to determine the short- and long-term results of sustaining multiple concussions or other head traumas. EEG has also played an important role in recent sleep studies, helping researchers learn the true effects of various lengths and qualities of sleep on the human brain.

EEG testing is also being used in advertising. Researchers who observe eye movement, facial expressions, and brain waves to determine the effectiveness of various pieces of media are pioneering a field called neuromarketing, which seeks to use biometrics to better the odds of advertising success in a world already oversaturated by media.

The Future of EEG for Device Manufacturers

As more exciting developments are made with EEG applications and the cost of hardware decreases, the future of EEG for device manufacturers seems full of promise. Consumers increasingly turn to mobile apps and wearable devices (such as MyFitnessPal, Clue, MySugr, or the LifeBeat™ fitness tracking wristband) to gain insight into their health and wellness metrics, and help them meet their personal health goals. As EEG data can be interpreted to measure biometrics such as focus, attention, mental fatigue, stress, and more, it presents a new opportunity to give consumers insight into their personal wellness metrics.

As mentioned above, with personal EEG devices becoming affordable for the average consumer, the neurogaming applications are virtually endless. Augmented and virtual reality games which can be controlled with the mind may seem like science fiction but are solidly within the reach of modern game developers. Combined with other biometrics such as heart rate, pupil dilation, and facial expression analysis, it seems anything is possible–if you can observe, measure, and interpret it, you can make a game of it.

I hope this article was helpful regarding EEG Device and I am sure you’ll have more questions.

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Reference

• theinsightpartners.com
• neurosky.com