3 Reasons to Prioritize PR Over the Holiday Season
While many businesses slow down during the holidays, there are compelling reasons to take this time to calm down their PR efforts this year. November and December are known as the foundations of business revenue streams, as consumers prefer shopping for themselves and others. But even if you don’t work in retail, now is a unique opportunity to raise your company’s brand awareness.
Here are three reasons why your company should increase its public relations efforts this holiday season to grow the economic business for the new company.
1. More people use the media during the holidays
Outside of children, schools and adults are taking much-needed vacation time, with consumer internet usage above average during the holiday season, especially around Christmas. The importance of this boom is not understood as your PR efforts at this time of year must take advantage of this expansion of users. Many customers will shop online for gifts, promotions and find new products and services while others will just shop and browse. Your promotion should benefit both the "browser" and the "buyer", as there are both ways to increase your sales.
Connecting with “buyers” by working with influencers or running a promotional campaign for your Christmas sale can help boost your sales at this crucial time. If you reach "browsers" by promoting viral content and have an active and compelling presence on social media, your business can reach more people, on social media or through word of mouth. This way, not only will your business maintain a balance between sales and presence online presence, but your business can also expand its reach to customer base. Display great products and services, and consider giving incentives to your target audience during the season to share their purchases for additional online extra marketing.
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2. The media is hungry for content
Although some companies may close during the holidays, the media industry is still doing the right thing at its usual broken pace. Many PR agencies take time off, which means the holiday season can really be an opportunity to cut back on your advertising. The use of digital media is an important tool for promoting business growth in all sectors. The fact that they are available all year round means that when others are on vacation, see it as an opportunity to look ahead to the competition. With e-commerce growing significantly every year, the demand for content demand means that you will quickly adapt your business to the online format. This means you have a foothold for companies that don’t take full advantage of changing trends. Taking the opportunity to promote your company's image in a positive light can help bring customer brand awareness in the future.
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3. More people buy
The holiday season has changed dramatically in the last 20 years. In addition to Amazon, Cyber Monday and other vacation deals, more than 70 percent of adults said they would buy their minimum vacation online this year due to convenience and low prices. After steady growth in recent years, e-commerce has grown by 14.9 per cent in 2019 and is expected to be more favorable to shoppers shopping online as long as shopping online. As more and more people rely on the internet for their purchases, it is important that your business will and will benefit from this continued growth. Accelerating your PR efforts will greatly increase sales online sales because your business is in the eyes of your target audience and having the best image of your company increases customer interest.
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Vacations are one of the best resources a business can do not only in terms of profit and sales, but also to promote a strong and positive corporate image. Customers will be in a holiday mood the moment businesses join in the celebration. The earlier your company jumps on the hype during the holiday season, the more time you get from this precious time.