How holography can be used to promote products and services
Benefits of holography in marketing
Captivating and memorable presentations:
3D displays: Holographic displays in stores can show products in three dimensions, which attracts attention and piques the interest of shoppers.
Shows and presentations: At trade shows and presentations, holograms can bring products to life by showing them in action or emphasizing unique features.
Interactive advertising campaigns:
Virtual demonstrations: Customers can interact with holographic models of products to better understand their features and benefits.
Interactive kiosks: Holographic kiosks in malls and stores can provide information about products and services and offer personalized recommendations.
Increased consumer engagement:
Holographic characters and animated objects: Using animation and holographic characters to create interactive and engaging commercials.
Social media and viral content: Holograms can be used to create unusual and memorable social media posts, helping them spread and engage audiences.
Mobile and AR solutions:
Holographic apps: Developing apps that utilize augmented reality (AR) to create holographic images of products right on consumers' smartphone screens.
QR codes and AR tags: Scanning QR codes or AR tags on product packaging to view holographic demonstrations and instructions.
Examples of using holography for promotion
Automotive industry: Demonstrating new car models and their features using holographic displays at car shows and exhibitions.
Fashion & apparel: Holographic mannequins that can change outfits to showcase new collections in real time.
Electronics: Presenting the functions and features of new gadgets using interactive holograms that allow users to virtually “try out” the devices.