April 27, 2020

Digital Marketing Latest Trends 2020

The trends in the digital marketing world are changing constantly. One needs to be ahead of the game to stand out as a digital marketing services company in Islamabad. Here is a list of latest digital marketing trends:

Social Commerce

For years, businesses struggled to get visitors to visit their website. Guess what, now they don’t need to. Instead, focus your energies on creating shoppable posts. Instagram is a great way to do that. Statistics say that about 54% of social media users are using these platforms to make purchases.

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Direct Messaging

If you have hired the best digital marketing agency, they will surely exercise the idea of getting personal with customers. Most known brands prefer taking the conversation to DMs. It is one of the hottest trends of 2020 and will surely take your business to new heights.

Pay Attention to Micro-Influencers

Influencer marketing is a very important part of digital marketing. However, getting hands on the top influencer means that you’ll have to pay way more. Pay attention to several micro-influencers instead of one big name. You will end up saving a lot of money and will also win loyal and regular clients.

Interactive Emails

Email Marketing is perhaps the oldest form of digital marketing. However, you need to change the format. Make your emails look more polished and interactive. Stunning visual and UX centric designs are what you might be missing right now.

Alternative and Niche Social Media Channels

Both Facebook and Twitter will remain amongst the hottest marketing channels in the year 2020. Apart from these two, alternative social media channels are already witnessing supreme growth. Make it a point to invest in these secondary channels at this very level and it will surely pay off in the long run.

If you are reading this article, you are probably o the hunt for social media marketing services in Islamabad or are looking to become a digital marketer yourself. Either way, welcome aboard, I hope you found this article helpful.