Video 360° and AR videos that sell

Powerful arguments and examples

Hi! My name is David. I am the author of a blog in a large agency (SMO, SMM) from the UK. We have just completed a survey that we conducted for 4 of the largest online stores in Europe. Its goal is to find out how 360 video and AR help in sales.

We got a lot of interesting results and share them. 360° video and AR help customers make better choices, so this information will be useful to all online stores.

Video 360°

The 360° spin video is more than a fun feature. 360° spin video for eCommerce is one of the most effective product viewer options online today.

A 360-degree video (somewhat like 360 spin product photography) shows a viewer or user what an object or scene looks like from every conceivable angle.

The advantage of your e-commerce store is that you can leverage technology in any way you like. It’s the perfect opportunity to give your buyers an unforgettable experience on the website so that they are excited to visit it again.

360° spin product videos are perfect. They quickly grab the user’s attention towards your product and spark curiosity for users to find out more about it.

Potential buyers want their custom purchase to be as effortless as possible. A 360 product viewer makes that happen.

Most businesses use photos or regular 2D videos. 360 video is still on the cutting edge, so early adopters automatically get a competitive edge.

Easy way to order 360 video shooting:
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Augmented reality

Augmented reality is the technology that expands our physical world by adding layers of digital information on top of it. Viewed via a screen, it offers a view of the physical real-life environment with superimposed computer-generated images, therefore changing the perception of what you see in front of you.

The superimposed sensory information can be constructive (i.e., improving/adding to the natural environment), or destructive (i.e., covering the natural environment), but the intent is to seamlessly combine the digital and physical worlds.

How Ecommerce Businesses Are Using Augmented Reality

AR allows ecommerce customers to preview products or experience services in their own environment and on their own time, before electing to make a purchase. Using AR, your customers can preview products and be more likely to pick the right product the first time.

Types of AR in E commerce

1. Social media

A good way to boost audience engagement. Increased awareness of a brand or product. “Wow” factor.

2. Preview placement

It gives customers a real-time glimpse of what the product will look like when placed in their environment.

3. Virtual try-on solutions

AR helps online shoppers understand what they’re buying and how precisely items from clothing to cosmetics will work for them. Virtual try-on allows them to see how the item will look before adding it to the shopping cart.

4. Interactive user manuals

Today, user guides are becoming a lot smarter and interactive. An interactive user manual responds to user actions, providing on-page contextual support when using a software.
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Benefit from AR

1. Increase customer engagement
2. Attract new shoppers
3. Boost conversion rates

In the age of social distancing, AR is a powerful tool for merchants. It makes it possible for consumers to engage with products almost as they would in physical stores, and that higher engagement translates to higher sales.

Confirmed facts

1. 70% of marketers who have used 360° videos say it has increased engagement for them. This increases your views and helps tremendously with search engine optimization for local searches on E-commerce websites.

2. In 2015, the world’s largest tech moguls began pushing 360-degree video on their platforms.

3. Facebook introduced a user-generated 360 video feature of its own and by 2017, more than 1 million such videos had been posted on the platform.

4. The EyeVidewDigital study showed that, thanks to the rollers, the conversion of landing pages increases by 80% on average. Various studies show that video advertising has a positive impact on brand sales and brand awareness.

5. The study showed that 58% of internet users prefer to see a 360 video of your products. In addition to providing current and potential customers more of what they want, using 36 video is more likely to increase brand recognition, viewer engagement and sales. It’s a win for everyone!

6. The market for AR technology is growing, with projections for 2023 valuing it at over $18 billion U.S. dollars. It also predicts that consumer spending on standalone and embedded augmented reality mobile applications worldwide will reach$15.497 million by 2022.

7. Almost 40 billion videos are streamed across the world each year and that 80% of millennials use videos to make purchasing choices.

8. Harm, 85 users inscribed video with the elements virtual grille to the end. Such an indicator at 46 exceeds the results of the 2D video, where, the harm, until the final inscribed only 58 content.

Cost

Estimate the cost of creating media content

It should be noted that when choosing between 360° photos and video clips, it should be taken into account that the cost of media content production should pay off by the margin and growth of conversions in sales.
For example, in most cases, photo and video shooting is not profitable for inexpensive accessories such as phone covers or headphones, but can be effective for mass products - clothing, or even furniture. In any case, before investing in the filming of all expensive goods, it is worth testing media content in one or two categories, and assess sales dynamics.

Let’s enumerate some of the things that are factored into the price you get:

• Platform and Business Model – You might need an AR app for iOS for both iPhone and iPad as well as for Android and other platforms.
• Complexity – The user interface on mobile devices is more complicated than on PC.
• Features and Design – Think about the tech specs of your app. If your app requires an API, server, database, and other things will influence the costs.

With all of these factors in mind, be sure to select the software development company that best fits your needs. The augmented reality price should not be the only factor in your decision process. Be sure to evaluate the company’s portfolio and listen to their planned approach in developing your app.

Useful resources: sources, examples, and facts

https://vc.ru/marketing/79349-cena-dopolnennoy-realnosti-pochemu-ar-mozhet-vletet-v-kopeechku
https://www.shipstation.com/blog/5-tips-to-create-winning-360-videos-for-your-e-commerce-business/
https://www.threekit.com/blog/360-product-viewer
https://www.invespcro.com/blog/augmented-reality-in-e-commerce/
https://ecommercegermany.com/blog/ar-and-vr-in-e-commerce-a-tale-of-two-technologies
https://www.imajize.com/
https://www.cossa.ru/152/219164/
https://www.iconasys.com/360-product-video/
https://youtu.be/mUosdCQsMkM
https://www.iconasys.com/360-product-video/examples/

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