Case $237,684 & 4 bloggers locked up

Creators

Sanzhar Hakberdiev | Facebook Ads Expert, course Founder, Producer — https://www.instagram.com/sanzharyo

Gleb Witkowski | Producer, course Co-Founder, IG Coach —https://www.instagram.com/urinstaproducer

Bloggers

Launch Strategy — "Why influencers were locked up?"

The goal of bloggers: to master the profession "Traffic Manager" and make $4,000 per 2 weeks only by setting up targeted advertising on Facebook and Instagram. Blog and popularity cannot be used

Our goal: to train bloggers, launch our course to their audience and sell $100,000 in 3,5 weeks

In order for bloggers to have more motivation, we rented them an old unattractive apartment on the 1st floor. They had to earn money and get out of there!

*All the terms of the project were agreed with bloggers

Stage 2

Product — online course "Traffic Manager — Quick Start"

Sanzhar and I already had a product — Online course on targeted advertising

You can learn more about the course program here👇

Course website — https://www.targetologyintensiv.online/start/callme__mika

Stage 3

Audience analysis

At that time, more than 4,000 people had already studied on our course. We studied the Target Audience in detail and prepared materials and a good offer for them

Stage 4

Start of the project — Pre-launch

2 bloggers took part in Instagram house with their boyfriends, two more took part alone. In order for the launch to be successful, I started thinking about how we could properly convey their content in stories to the event (settling in a shared house).

We needed not only to maintain activity, but also to increase it and increase audience involvement. Therefore, I have prescribed a pre-launch script for each blogger

Stage 5

Moving bloggers. They made money!

In the first house (old apartment), bloggers made $2,500 and moved to a new beautiful apartment, in which we continued our launch

Bloggers showed every their step in stories (IG). The audience actively reacted to content and was involved in the topic of advertising in social networks. It meant only one thing - we're on the right track🚀

Stage 6

How we conducted the IG-house project

Every day, Sanzhar and I wrote a plan for stories the next day for bloggers in the evening. We discussed and adjusted the launch strategy a lot.

At 11:00 a.m. we came to bloggers and at 12:00 p.m., according to the rules, we had a meeting where bloggers received a plan for stories. Next, we conducted analytics on the activity and involvement of followers. We spent the whole day with them, helped with shooting and laying out stories, came up with ideas for launch

Stage 7

Launch - actively show the product

Throughout the project, audience activity was high, Mika and Diana's coverage increased by 2-3 times. + they overtook each other's audience

At the event there were only traffic managers who already earn from $1,000-$2,000 per month on their services. We invited our 4 bloggers to this event and presented our product to their followers

Stage 8

Opening of sales

Then we moved on to the stage of demand testing. All our bloggers called on followers who want to get into the course to write to Sanzhar in direct "Why do they need an intensive target?" In fact, we made the audience literally beg us to open sales and received more than 2,000 messages in dm

4 separate sites were used for sales analytics, each was connected by Facebook Pixel and Google Analytics. The average conversion from an order to a sale is 65%

Profit ans launch results