Case $7,650 with 700 followers on Instagram

How we launch a product and sold $7,000 worth of courses when <200 followers watched stories

Analysis of the case of launching the course "Facebook Traffic Ads"

Elias Wysocki | Facebook Ads Expert, course Co-Founder — https://www.instagram.com/ilya.vysotskiy

Gleb Witkowski | Producer, course Co-Founder & SEO https://www.instagram.com/urinstaproducer

We started working because we were friends and both were freelancers. Elias was engaged in traffic (Ads on Instagram/Facebook), at that time he was the head and co-owner of the marketing agency digital.BUFF since 2019.

At that time, Elias had experience in more than 250+ projects and 25 permanently managed projects

The agency is still working with us on projects with cold traffic (Online schools and hybrid launches)

How it all started

That's what we had and what I was going to do with Elias' IG blog

All we had was Elias' extensive experience behind him, the desire to share knowledge and grow in the market as an expert

We have unpacked Elias' personality and expertise (more than 100+ personal and expert questions)

Taking unpacking and a list of product options, we started working on the launch.

We started with an analysis of the target audience.

Profile packaging ⇒ Target Audience Analysis ⇒ Product creation ⇒ Launch

But first we prepared Elias' Instagram account for launch

Packing an Instagram page

Map of the expert's personality — the basic information from the personality unpacking

Based on the unpacking of the personality, a more visual and understandable map of the expert's personality was compiled. And it helped a lot - with it we packed the most important information about Elias in highlights and wrote life posts on Instagram. Followers warmed up during the launch process, viewing highlights and reading posts

We packed and filled Elias' highlights with information

Target Audience Analysis

Minimal stories activity during launch

Since the stories were watched by about ~200 viewers, the questionnaires would not give an understanding to the audience. Therefore, we conducted a qualitative analysis of Elias' followers manually (viewing and casting those who regularly watch stories)

Audience analysis (performed by an assistant). The number of representatives of different segments of the audience from those who watch stories and are active is indicated

Product — online course "Facebook Traffic Ads"

Audience analysis showed that most subscribers are novice traffic-managers with little experience.

I decided to create a course for novice traffic-managers and entrepreneurs who want to systematize advertising in business.

Translation below

Online course "SYSTEM"

⭐️ Working out the student's personal goals, together with the mentor we move towards the life of your dreams

🔒 A unique system of customer service that most freelancers do not know about

📚 The most up-to-date knowledge about communication with customers and sales. I will give you experience in managing 25+ projects at the same time from our agency

You will also receive customer service files, project plan templates for analytics of advertising campaign results and additional sales materials

Product positioning — systematization of the traffic manager's work and improvement of sales skills ⇒ increase in earnings

Lead magnet

The first stage of the launch is the insulation of followers and demonstration of expertise in IG. Elias already had a lead magnet, which we used - the checklist "Resuscitation of old customers"

Followers actively interacted with the content, we gave the lead magnet to 84 followers and collected their contacts.

From contacts (phone numbers and email) formed the basis for further processing

Subscribers sent "+" to dm to get a lead magnet

Launch Strategy (warming up)

IMG

The figure shows a general Launch Strategy on Instagram.

Stage 5 and 6 (pre-sales and sales) - I don't show

I talked about what a launch strategy is and how to launch your product on Instagram in this post:

Opening sales

During the launch process, a problem arose - Elias was quarantined👑🦠 for 2 weeks, and it was impossible to create interesting content because he was locked in the apartment.

His emotional state was not the best😞

How we solved the problem:

We showed subscribers Elias' meetings with friends, the environment of freelancers, evening "illegal" walks, the results of Elias' clients and the capabilities of a traffic manager even when you are locked in 4 walls😄