education
July 25, 2019

Does an MBA in Marketing have a scope

As suggested by the name, Masters of Business Administration is a course that incorporates different facets of the business and also instructs the students in recognizing with the nuts and bolts of operating a business.

What is an MBA in Marketing?


It is one of the disciplines in the management studies that has become one of the most desired degrees by the students as well as the employers in recent years. Due to the mushrooming of the globalization and the snowballing of the digital spheres, an in-house marketing team is incorporated by the organizations that specialize in getting the clients for publicizing the products of the clients. hence, it has been concluded that it is the core of any organization. The trends in marketing have been transforming and evolving rapidly.


The students who have opted for MBA admissions 2019 have a lot of job opportunities. The roles of the different positions in an industry can be played by you. They are:


Brand Manager: The role of the Brand Manager is to ensure that the services, products and the product lines that fall under the domain resonates with the potential customers. The professionals monitor the marketing trends and also keep a close eye on the competitive products in the market place.
Market Research Analyst: The responsibility of the Market Research Analyst is to monitor and forecast the sales and marketing trends. They also measure the effectiveness of the strategies and the programs related to the marketing and also devise and estimates the methods to collect the data such as questionnaires, opinion polls, and surveys.
Asset Management: Clients assets are managed according to the investment preferences and the risk analysis surveys are administered to determine the risk profiles.
Media Planner: The work of the Media Planner is to produce the actions for advertising the campaigns form the pre-defined marketing objectives. Also, the media platforms are selected by them that best suit the product or brand that will be advertised. Liaising the consumers, clients and advertising staff are also the roles of the Media Planner.
Product Manager: The Product Manager is responsible to define the release process and coordinates all the activities that are required to bring the product to the market. bridging the gaps between the different functions inside the company is involved in the role of the Product Manager.
Marketing Manager: Managing all the marketing of the company within the marketing department is the work of the Marketing manager. They also develop marketing strategies for the company and coordinates the marketing campaigns.