How Much Do Visitors Want to Know About Museum Art?

One of the oldest axioms in marketing is people who are interested want to know more. Therefore, when it comes to art exhibits, museum wall labels describing the artwork are crucial. In today's information-driven society, you might be surprised by how many people carefully read exhibit captions. Also, because you want them to post on social media about their visit, helping them have more to say about the art is essential. Good wall labels can help exhibits make a more significant impact and be more memorable for everyone. Making sure they are clear and easy-to-read should always be a priority.

Once you've settled on well-written exhibit captions and its time to turn them into wall labels, the question is what method to use? Custom dry transfers are one of the best techniques. It's because they go on in an easy, one-step application and have unmatched quality. When asked, many visitors will say it looks as though the words are painted directly onto the wall. It's because dry transfer decals are made from adhesive-backed lacquer ink. Once you place the transfer paper in the desired spot for the wall label, you rub it on. Nothing further is required. Amazingly, the best option is the easiest one.

Museum wall labels need to communicate information, but also remain unobtrusive and never detract from the artwork. As a result, they are smaller in size and have fine print. Laser printed cards and stick-on vinyl lettering can have quality issues with small text. With rub-down transfers, the quality is great no matter how small the print. The fact that they rub on dry also helps preserve quality. Other methods requiring adhesive or water can damage the appearance. As soon as you rub on transfer decals, they are semi-permanent and ready to be viewed – nothing needs to dry or firm up.

The lighting in white cube galleries is unforgiving, and that's also why you need outstanding quality and clarity in exhibit captions. Nearly everyone who has seen dry transfer wall decals is impressed by their appearance. If you want to change from the standard black text, you can order decals in any Pantone color at no extra charge. Also, they work equally well on glad or plastic exhibit cases as well as metal and wood. All you need is a clean, smooth surface and you're ready to go. Aesthetic standards at visual art exhibitions are as high as they could be and it's why custom dry transfers are the best choice.