How to Make Museum Visitors More Interested

Cultural institutions everywhere are struggling to increase their attendance figures. Therefore, it's crucial to engage those who do visit fully, and outstanding museum wall labels can help. When people understand more, the chances of them posting to social media increases. The online word-of-mouth exposure that occurs on Facebook, Twitter, and Instagram is vital to today's museum marketing. If you're a museum professional looking to improve your game, consider custom dry transfers for your exhibit captions. They produce an easier-to-read appearance and go on in one quick step.

Dry transfer decals produce outstanding clarity at the small print size you need for wall labels. The text is clear and crisp and easy to read. When you make things more convenient for people, they tend to read more – and with it comes deeper immersion in the content and artists. Everyone likes to look smart, and a little knowledge goes a long way toward building excitement. It's also likely to prompt posts on social media to boost your marketing. The success of special exhibits of significance relies on brisk attendance, and it takes promotion to get people in the door. There's no doubt good exhibit captions can help.

The bar is set exceptionally high at world-renowned museums, and it's why every detail of an exhibition must be perfect. Because the captions appear next to all pieces of artwork, their quality and ability to communicate is crucial. If you've never tried dry transfer decals, they are superior to laser-printed cards and stick-on vinyl lettering. To most people, they look to be printed directly on the wall. The one-step application is so straightforward you'll be surprised. Seldom does so little effort produce such exceptional results. You place the transfer paper where you want the label and rub it on. That's it.

Black ink on white walls is the classic look, but you aren't limited with color. Transfer decals can be made in any Pantone hue, which is great for contemporary exhibits. If you have items in display cases, they work as well on glass and plastic (wood and metal too) as they do on walls. You can rub them onto any smooth, clean surface quickly. Also, the decals are semi-permanent immediately after you apply them. There is no messing with water or adhesive and nothing to dry. Because they are made from adhesive-backed lacquer ink, the process of applying them is as straightforward as it could be.