Fashion Face Mask Market Growth, Business Strategy, Product Portfolio, Key Development and Competitive Analysis

Fashion face mask are widely used across the globe for protection against pollutions mainly by the celebrities. Due to the outbreak of the COVID-19 pandemic the demand for fashion face masks has increased significantly across the globe. The value of Global Fashion Mask Market exceeded US$ 450 Million in 2019. The demand for all types of face masks has surged due to the COVID-19 pandemic to protect against the infections and the overall industry is expected to witness healthy double digit growth year over year for the next 5 years.

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With government authorities restricting or regulating the supply of surgical face masks and respirators for healthcare professionals and front-line service providers such as police, essential good suppliers, and so on, the demand for alternative solutions such as fashion face masks and bandanas has increased significantly across the globe. Leading fashion apparel manufacturers around the world such as Louis Vuitton, Prada S.p.A., Christian Dior SE, and Chanel S.A. have engaged in the production of face masks for healthcare users and general users to protect against the infectious diseases. With consumer acceptance of fashion face masks fuelled by dual advantage of protection against infection and set unique fashion statement, the demand for fashion face masks is expected to soar in coming years.

Fueled by advantage of protection against pollution, prevention against infectious diseases and enhancement in personal fashion, the anti-pollution fashion face masks to drive the market growth

The global fashion face mask market is segmented on the basis of product type, sales channel, and geography. Based on product type, the global fashion face mask market is segmented into anti-pollution fashion face mask and non anti-pollution fashion face mask. The anti-pollution fashion face masks contributed the largest share to the global market in 2019 in terms of revenue and volume and is expected to be a dominating segment throughout the forecast period. Increased air pollution levels and prevalence of infectious diseases are the key attributes driving the growth of the anti-pollution fashion face masks. The demand for anti-pollution face masks is expected to be driven by the increased adoption fuelled by COVID-19 pandemic during the forecast period.

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Shifting preference towards online sales and increasing adoption of contact less delivery modes to fuel the online sale of fashion face masks

Based on sales channel, the global fashion face mask market is segmented into offline and online. The offline sales of fashion face masks contributed a dominating share to the global fashion face mask market in 2019 and is expected to witness steady growth during the forecast period. The online sale of fashion face masks is expected to be the fastest growing segment during the forecast period owing to shifting preference towards online purchase of masks fuelled by contact less delivery offered by online retailers across the globe.

Based on geography, the global fashion face mask market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America contributed the largest share to the global fashion face mask market in 2019 and is anticipated to be a dominating segment during the forecast period. The severe impact of COVID-19 on the United States is expected to drive the demand for fashion face masks in coming years. Asia Pacific is expected to be the growing segment during the forecast period owing to increasing adoption of fashion face masks across the leading countries such as China, India, Japan, Singapore and South Korea.

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