Automotive HMI Market 2020 Industry Research Report

Rapid incorporation of advanced technology in the automotive sector is aiding in the development of high-end automobiles that are equipped with advanced features such as HMI. HMI or human-machine interface is a user interface that provides a connection between operator and controller through human-machine interaction. Market Research Future (MRFR) has published a report stating that the global automotive human machine interface (HMI) market is marked to expand at a noteworthy growth rate during the forecast period of 2018-2023.

Market Drivers and Restraints:

Rise in demand for enhanced user interface in order to improve the user experience is leading to the development of technologically advanced features in the automotive industry, which in turn is fuelling the growth of the global automotive human machine interface (hmi) market during the assessment period. High demand for vehicles that are equipped with advanced features and increased disposable income in the developed and developing region are also propelling the growth of the global automotive HMI market. Development and incorporation of artificial intelligence technology in the automotive sector is another factor that is driving the expansion of the global automotive HMI market. However, high cost and complexities related to the installation, configuration and maintenance of these systems are likely to restrain the growth of the global automotive HMI market.

Market Segmentation:

The global automotive HMI market has been segmented on the basis of product, access type, vehicle type and technology. Based on product, the global automotive HMI market has been segmented into voice control, central display, instrument cluster, HUD and others. Based on access type, the automotive HMI market has been segmented into standard HMI and multimodal HMI. Based on technology, the automotive HMI market has been segmented into visual, acoustic and others. Based on vehicle type, the automotive HMI market has been segmented into passenger car and commercial vehicle.

Detailed Regional Analysis:

Geographically, the global automotive HMI market has been segmented into North America, Europe, Asia Pacific and the rest of the world. The Asia Pacific region commands for the major share in the global automotive HMI market owing to the increased production of high-end vehicles that are equipped with HMI due to low production cost and availability of cheap labor in this region. Rapid adoption technologically advanced vehicles, high demand for automation services in automobile industry, and booming sales of luxury cars are driving the growth of the automotive HMI market in the North America region. Development and incorporation of artificial intelligence technology in automobiles and increased research and development activities for the development of advanced automotive features are propelling the growth of the automotive HMI market in the Europe region.

Competitive Dashboard:

The players in the global automotive HMI market are aiming towards business expansion by increasing their research and development expenditure and through strategic mergers and acquisitions in order to sustain the competitive environment of the global automotive HMI market. For instance, in October 2018, Immersion Corporation, leading developer and licensor of touch feedback technology, has announced the signing of a multi-year license agreement with Preh Gmbh (Preh), a leading supplier of human-machine interface solutions for automobiles.

Table Of Contents

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model

3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat Of New Entrants

3.1.2 Bargaining Power Of Buyers

3.1.3 Threat Of Substitutes

3.1.4 Segment Rivalry

3.1.5 Bargaining Power Of Buyers

3.2 Value Chain/Supply Chain Analysis

Continued…

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