Content Marketing Strategist
Company: Diatomic Software
Diatomic Software is a global software development company that is focusing on high-performance financial technologies and DeFi applications. We are launching own international projects and developing white-label solutions for enterprises and institutional customers from around the world.
Diatomic Software is founded in 2017 being a privately owned firm with offices in 3 countries. We are the young and ambitious team of engineers, financial analytics, product designers and marketers that makes yet unreal projects shaping its form and becoming production-ready applications. It’s never boring day if you are a part of our vibrant company.
Position summary:
Diatomic Software is seeking a highly organized and creative digital communications professional who could drive content marketing efforts and manage the content creation team in the key company’s portfolio project. The project is operating mainly in the US, the EU and China and is focused on the emergent space of decentralized finance.
Content Marketing strategist will be handling content marketing campaigns and coordinate a full cycle of content marketing activities — setting guidelines for messaging / tone of voice, creating and managing a content plan, managing content creation (texts, infographics, images, video), SEO optimization, choosing and managing content distribution channels, creating a content marketing funnel, measuring and analyzing results of content marketing campaigns.
A successful candidate a leadership experience; a proven track record of strategic planning and delivery of digital campaigns; proven experience of successful content marketing and PR campaigns — mainly organic.
Job responsibilities:
- Being very well informed about product, roadmap, plans, industry trends
- Developing and implementing content marketing/PR/digital strategies
- Confirming with stakeholders the tone of voice, positioning, targeting, and key messages
- Defining target audiences for the content
- Setting editorial strategy so content is consistent and compelling across all delivery streams
- Editorial work across all the content spread to the external world
- Building a content distribution network (choosing channels, developing relations with media / newsletters / bloggers / influencers etc)
- Coordination of distributed team: copywriters, editors, SM specialists, graphic designers
- Managing content creation (texts, infographics, images, video)
- Creating complex analytic content on sophisticated topics (finance, fintech, DeFi)
- Optimising content marketing funnel for better conversion
- Maintaining content calendar and handling periodic posts and publications
- Constant monitoring media space re industry updates and company mentions
- Measuring and analyzing what’s working and what isn’t with regard to the brand’s content marketing efforts
- Applying hidden marketing practices and growth hacking approach
- SEO and analytics audit
Job requirements and key competencies:
- Experience in digital marketing on the key company’s markets - the US, the EU and preferably China
- Strategic thinker
- Digital communications expert
- Proactive in the extreme
- Tactically aware – knowledgeable about what’s going on in content marketing and digital communications, as well as fintech and DeFi industry
- Highly organized - able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work
- Strong leader - able to inspire teams
Basic qualifications:
- Fluent English
- Strong copywriting and editorial skills (English)
- At least 5 years of digital marketing / PR experience
- Track record of strategic planning and delivery on major content marketing/PR/digital campaigns
- Strong research and analytical skills (preferable experience in creating analytical content around complex topics — finance, biotech, AI, fintech etc)
- Experience of using the latest monitoring and analysis tools
- Good network and knowledge of the media industry
Compensation and benefits:
- A-class office in Moscow center
- Competitive salary + KPIs
- Free yoga classes
- Annual bonus
- Awesome team and inspiring fast-paced startup culture around