Social Media Strategist
Company: Diatomic Software
Diatomic Software is a global software development company that is focusing on high-performance financial technologies and DeFi applications. We are launching own international projects and developing white-label solutions for enterprises and institutional customers from around the world.
Diatomic Software is founded in 2017 being a privately owned firm with offices in 3 countries. We are the young and ambitious team of engineers, financial analytics, product designers and marketers that makes yet unreal projects shaping its form and becoming production-ready applications.
It’s never boring day if you are a part of our vibrant company.
Salary: 150 000 - 200 000 rub. (net).
Position summary:
Diatomic Software is seeking a highly organized and creative digital communications professional who could drive SMM efforts and manage the social media team in the key company’s portfolio project. The project is operating mainly in the US, the EU and China and is focused on the emergent space of decentralized finance.
SM strategist will be defining tone of voice, tracing the SMM strategy, planning campaigns, bringing brand&product awareness, being responsible for SM channels graphic design, SM content curation, campaign analytics, generating leads and conversations. A successful candidate will have a leadership experience; a proven track record of strategic planning and delivery of digital campaigns; proven experience of successful SM and influencer campaigns — mainly organic.
Job responsibilities:
- Being very well informed about product, roadmap, plans, industry trends
- Developing and implementing social media/influencer/digital strategies
- Confirming with stakeholders the tone of voice, positioning, targeting, and key messages Optimising social media pages for better conversion
- Developing a posting framework (scheduled posting, automated attributes integration - tags, links, UTMs if needed, social profiles links)
- Coordination of distributed SM team: copywriters, community managers, graphic designers
- Maintaining content calendar and handling periodic posts and publications
- Coordinating, creating and delivering social media focused engaging content and campaigns
- Working with influencers Constant monitoring media space to comment on relevant publications and initiate covert or overt conversations around it
- Constant monitoring media space re company mentions in any media / SM channel Planning campaigns with partners (cross-promo, cross-posting etc)
- Staying on top of industry news
- Driving community growth
- Coordinating community management
- Being part of multiple industry’s Telegram communities
- Growing email subscribers’ list
- Applying hidden marketing practices and growth hacking approach
- Monitoring, evaluating and reporting on key metrics of SM campaigns
Job requirements and key competencies:
- Experience in digital marketing on the key company’s markets - the US, the EU and preferably China
- Strategic thinker Digital communications expert
- Proactive in the extreme
- Tactically aware – knowledgeable about what’s going on in social media and digital communications, as well as fintech and DeFi industry
- Highly organized - able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work
- Strong leader - able to inspire teams
Basic qualifications:
- Fluent English
- Copywriting skills (English) At least 5 years of digital marketing experience
- Track record of strategic planning and delivery on major social media/digital campaigns
- Experience of using the latest social media monitoring and analysis tools
- Good network and knowledge of the media industry
Compensation and benefits:
- A-class office in Moscow center
- Competitive salary + KPIs
- Free yoga classes
- Annual bonus
- Awesome team and inspiring fast-paced startup culture around