Interior design ADS

It was:
A company that provides interior design services. Advertising was launched in Yandex, which gave orders for $12.

A task:
Attract applications for "Interior Design" services at a price no more than $7.

What they did:
Created a website-questionnaire (see website). Thanks to such sites, we maximally warm up and captivate a potential client, who, after leaving an application, can only be processed correctly.

Audiences:
Interests: Interior design, Design, Repair, Home improvement.

Since the service is quite expensive (from 1,000,000 rubles), it was decided to narrow the audience to a more solvent one.

Contractions: Cars (from 2.000.000 rubles), Watches (from $5.000), Elite LCDs in Moscow

In advertising, we attracted people to a free design project.

We identified the key needs of the target audience segments:

They want to make their home/apartment comfortable.
They want to install quality furniture/materials in their home.
Responsibility in the form of a contract
Control of the entire project by the designer.
More than 15 different bundles were tested (lead form, profiles in social networks, quizzes). In the future, applications were attracted using Instagram and Facebook accounts to the quiz site.

Result:
Stable stream of 7 applications daily from Instagram. Constant sales with an average transaction cycle of 19 days.

Spent: 812$
184 applications
Application cost: 8$
13 sales
Net profit: 23 310$