November 3, 2020

India Pan Masala Market Report 2020: Size, Share, Price Trends, Industry Growth and Forecast till 2025

According to the latest research report, the pan masala industry in India reached a value of INR 42,180 Crore in 2019. Looking forward, the market is expected to continue its moderate growth during the next five years.

Pan masala refers to a combination of areca, slaked lime, cardamom, catechu, and other flavoring or perfuming agents that are consumed as a mouth freshener or digestive aid in India. It is prepared using various ingredients, such as sugar-coated fennel seeds, cardamom, saffron, silver covered betel nut, and gulkand (sweet-preserved rose petal). Nowadays, pan masala comes in a wide variety of flavors that cater to varied consumer tastes and preferences.

India Pan Masala Market Trends:

The demand for pan masala has been growing in both the rural and urban areas in India due to the increasing disposable incomes of consumers and aggressive promotional campaigns by the manufacturers. For instance, market players have started introducing pan masala in innovative packaging formats, such as attractive foil packs, sachets, tins, and user-friendly pouches that can be stored and carried conveniently. These packaging solutions also aid in extending the shelf-life of the product and retaining the fragrance of the product. Other than this, the growing awareness regarding the harmful effects of tobacco products has shifted consumers toward plain or flavored pan masala. As a result of these factors, the market is expected to witness positive growth in the coming years.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

India Pan Masala Market 2020-2025 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of the major players operating in the industry include Godfrey Phillips India Limited (NSE: GODFRYPHLP), Kothari Products Ltd. (NSE: KOTHARIPRO), Rajnigandha (DS Group), RMD (Manikchand) and Others.

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The report has segmented the market on the basis of Packaging, Type, Price and State.

Market Breakup by State

Uttar Pradesh
Bihar
Maharashtra
Madhya Pradesh
Odisha
Jharkhand
Delhi
Others

Market Breakup by Type

Pan Masala with Tobacco
Plain Pan Masala
Flavoured Pan Masala
Others

Market Breakup by Price

Premium
Non Premium

Market Breakup by Packaging

Pouch
Cans
Others

Key highlights of the report:

Market Performance
Market Outlook
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Competitive Structure
Profiles of Key Players

For more information about the pan masala market report: https://www.imarcgroup.com/prefeasibility-report-pan-masala-processing-plant

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