The demand for humectants market in recent years has grown due to the increase in its usage for prolonging the shelf life of a product by retaining moisture and increasing product's effectiveness. Growing demand of humectants from food & beverage based applications is quite common. For instance, glucose syrup and honey are most frequently used as humectants which not only helps to retain the shape of the product but also helps in preservation for a longer period of time. Additionally, use of humectant as an ingredient is common among many personal care & cosmetic products. These products are generally used as moisturizers i.e., hair conditioners, lip balms, face or body cleansers, creams as well as body lotions along with transforming changes in cosmetics and lifestyle will propel the global humectants market.
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Humectants Market possess exceptional properties to keep food and cosmetic products moist. This is mainly done by attraction and retention of moisture in air by means of absorption, drawing water vapor into or beneath the object's or organism’s surface. Furthermore, rising demand for preservation of food will upsurge the humectants market growth in the near future.
Price volatility of raw materials may hamper the humectants market as they are derived from petroleum products. Additionally, derivation of few humectant from specific natural sources i.e., plant extracts, sea weeds, etc. will limit their production and profit margin among suppliers and product manufactures. Likewise, its adverse effect on human health may deter the growth of the product for the projected timespan.
Based on source, humectants market is categorized in two types i.e., natural and synthetic. Natural humectants such as hyaluronic acid, aloe vera, honey, seaweed, etc. are commonly used as moisturizers that promote skin repair and also possess anti-acne and anti-inflammatory properties that aid in healing.
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On the basis of application, humectants are categorized into oral & personal care, food & beverage, pharmaceuticals, animal feed and others, which includes paint & coating, pesticides, etc. Rising demand from food & beverage in addition to oral & personal care for moisturizing based applications will drive the demand of humectants in the coming years.
FDA approval and improving lifestyle has enhanced the use of humectants in food and is expected to drive the global market. Mounting use of humectants in food due to moisture holding ability and less calories will swell the humectants market size. Moreover, In Europe use of humectants is limited to cosmetics only and currently the government is focusing on the use of natural humectants as they pose less harm than its synthetic counterpart. Europe is behind Asia Pacific in terms of consumption; still, it is likely to be the fastest emerging market for humectants. Nevertheless, rising disposable income and changing lifestyle in Europe may upsurge the demand of humectants from paints & coatings in addition to cosmetics industry for the projected timespan.
Some of the important players in humectants market are BASF SE, The Dow Chemical Company, VMP Chemiekontor, Wuhan Sanjiang Space Gude Biotech Co., Ltd, Lubrizol, Cargill Incorporated, Lipo Chemicals, Archer Daniels Midland Company (ADM), Roquette Frères, Ingredion Incorporated, Barentz, etc.
Humectants Market, By Source, 2014-2025
- Natural humectants
- Synthetic humectants
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