ENG Step-by-step guide to scheme traffic in gambling from Traffer Partners

Scheme traffic in the gambling niche has been used by arbitrageurs for a long time, but in 2023, after mass bans of applications, its popularity gained a second wind and you can also make a profit on it. Sometimes even more than when pouring into apps. This approach allows the arbitrageur to increase trust and convince potential leads that a real way to get rich falls into their hands. Despite the large number of articles about scheme traffic, many webmasters have to study the features of this source on their own, filling their own bumps. To make it easier for many webmasters to start in the gambling niche, the Traffer Partners team decided to prepare this step-by-step manual on working with schemes.

Launching an advertising campaign on Facebook

If you are already working with Facebook, you can easily create an advertising campaign. But when working with gambling schemes, there are some peculiarities at the stage of choosing the campaign goal. Depending on the selected GEO and the link, the campaign goal that you need to choose when creating an advertising campaign directly depends.

Target lead

Experience shows that the "Leads" goal shows itself well in bundles for European GEOs. It is best to pour on Instagram. At the same time, it is important not to ignore the use of Pixel.

Purpose “Sales”

This goal is best chosen by webmasters who are merging on Tier-2/Tier-3 GEO. The most conversions are shown by floods on WhatsApp. At the same time, the first message in the messenger received from the lead is counted as a purchase.

Engagement

Another popular option for the goal of advertising campaigns on Facebook to attract the target audience under the schemes is “Engagement”. When choosing this goal, traffic should be directed to the “blogger’s” page on Instagram.

Approaches in creativity

Schemes rarely use the same approaches to creatives that are used in RK with mobile applications. This source most often uses creatives:

• With a demonstration of the spin with a win in an online casino according to a certain scheme. The video includes an "influencer" who runs the channel and tells how his subscribers also make money on gambling according to his algorithms;
  
• Lifestyle. We show the luxurious life of the influencer and tell the story of how he, having found an algorithm for winning in an online casino, began to earn huge sums on this. You can also season the story with a video sequence and a mention that before this, this guy worked, for example, as a loader.

• Training/mentoring. Creatives with stacks of cash, expensive watches, LV banana bags and other attributes of a luxurious life contain a text offering training on how to earn money through gambling.
• Casino approach. Such creatives use the usual gambling references about how luck is on the lead’s side today, and it is imperative not to miss your chance.

• Reviews. A person tells how he was able to earn money with the help of an online casino, thanks to the influencer's channel. Such videos can be ordered on freelance exchanges or you can ask friends to record a video review, and then voice it for the selected geo using AI services (HeyGen, RaskAI)

Lead processing

It is better to motivate the player to make the first deposit in personal messages on Instagram. But since there is always a risk of blocking the account, it is better to immediately invite the player to a “private” Telegram channel, where he can always be processed for re-depositing or registering in a new online casino.

But if you need a Telegram channel, it is better to buy it in advance or create it yourself, and wind up subscribers. Similar actions need to be performed with an Instagram account.
Also, immediately after gaining access to the channel, you need to gradually fill it with content from the perspective of a successful gambler who will share the schemes.
As for filling the channel, you can publish announcements of new games, videos and screenshots of large wins, and also publish schemes in the public domain, following which, according to legend, subscribers can also win large sums.
Let's give an example of running such a channel for an audience from Chile.

Script

Processing the target audience using ready-made scripts allows you to process each player faster and scale the advertising campaign. How to communicate and what to write to each user to motivate them to make FDs and repeat deposits depends only on the imagination of the processor. But for clarity, we will provide one of the working scripts:

Where to look for schematic traffic handlers and what criteria they must meet

One of the most popular questions about scheme traffic in gambling is “Where to find a processor?” But based on the practice of solo webs and teams that pour into Traffer Partners offers, we have identified three main ones:

• Thematic sites and chats on traffic arbitrage;

• Friends and acquaintances, as well as specialists recommended by these people;
• Domestic and foreign freelance exchanges and even message boards.

Note that HR and Talent managers are responsible for finding new processors in teams.
If the budget allows, we recommend immediately hiring a person with experience in processing scheme traffic, who is capable of closing 10 repeat deposits per shift.
Candidates are also required to have a telephone and stable access to the Internet.