ENG Manual for launching on PWA

Welcome to the TRAFFER PARTNERS team ❤️‍🔥

We wrote this article for you because PWA applications are more relevant now than ever. The Android application market has been storming for a long time and because of this, we have to come up with something else.

An application that will never be banned will help us with this, and you can completely customize it yourself to your taste and color.

Advantages of PWA:
1. You can create the most aggressive design, thanks to the use of bonuses in creatives and other things
2. You will not be bothered by bans, because in fact, you are pouring via a link, and not to the application. The maximum they can ban is the domain, but it changes in a minute.

Disadvantage of PWA:
You will have to create the application yourself, the designer and our guide will help you with this. You also need to create a design, but we can help you with this, we have our own designer who will make catchy creatives according to your technical specifications.

Considering that there are many manuals that help create a PWA, we will show you and tell you how to do it as efficiently as possible.

Preparing an account
First, log in to the PWA.GROUP website, convenient login via Telegram.

Top up your balance with the minimum amount, this will be enough for the first time. Top-up is available in all convenient ways.

Minimum top-up amount - $30

The process of creating a PWA

Click - "Create PWA"

Choose any domain you like, on which our PWA will be located.

Tracker

Then, using our top offer as an example, at the time of writing, we fill in our data.
Activate - Multi-GEO (required when launching from FB), select a country, in our case - Poland and insert a link from your personal account, adding parameters.

Link to the application - select any application from Google Play similar to the design of your application

Click on the gear (arrow in the photo) and indicate everything in the same way as in the photo below.

Having filled everything in, we press the button - "Generate" and fill in all the fields according to the example below.

Click - Generate and move on, saving our application.

Vertical

In this tab you can either choose the design of your application or upload your own.

Application

We set up the "Application" tab.
Description for the page that our lead sees. All the main parameters are on the screen.

Comments

Thanks to our generation on the tab - "Tracker", we have reviews about our application. You can view and change something for yourself, but we did not change anything.

Analytics

Here you insert your pixel from FB, then in the gear menu, you can set up sending events for 5 different events.

We recommend specifying the Acces Token for correct sending of events to Facebook, but this is not necessary. (It is taken in the Events Manager in the settings)

Settings

Here, we don’t change anything and leave everything as is.

Conclusion

our PWA is now complete, you can also take a look at the more detailed information with all the input cards and adjust something to your needs, but this is not absolutely necessary for our purposes.

Activate your PWA and now you can view it by going to your domain.

This is what our White-page looks like

And this is what our Black-page looks like

Запуск на PWA c FB ads

The differences from launches on classic applications are small. Now we will consider everything.

We select the goal - "Sales" (we promote the link to the application, not the application)

Select the item - "Manually"

You can specify any name in the company name (it does not affect anything), scroll down and click the "Next" button.

Company

Adset

First you need to create a pixel -

Optimization

You choose the goal - Purchase

Budget

Here you set your daily spend, it depends on the TIER of your GEO. The more expensive the traffic, the higher the budget. On TIER 1-2, we recommend setting from 40 to 70 daily for one adset. On TIER 3 from 20 to 40. But it is better to find out the optimal amount by testing in your GEO.

Audience

In the Audience section, we select our GEO, gender and age of our potential audience. If you do not know which audience will suit you best, during the test cap you can launch a wide one, this is M20+ and then look and narrow your target according to the situation (generally for all GEOs). If you still have doubts, you can write to your manager for clarification, he will definitely tell you.

Placements

Select - Manual placements.

Then you need to change our display strictly for Android users. Go down below and set the same parameters as in the photo.

Announcement

Choose your FanPage

Upload your creative and optionally, you can specify a description or title for your ad

Call to action - we put Play, but you can also put other options (for example Install or Download)

In the Destination section, in the Site URL field, insert your link to your application. This is -

📲 Link for FB: https://DOMAIN?sub1=sub1&fbp=PIXEL
- DOMAIN is changed to the domain of this PVA
- SUB1 for your notes
- PIXEL is the pixel ID

Then click - Publish and wait for traffic in your Personal Account