Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. But, while that extra time means more attention and focus on your brand, it won't translate to much if you can't get that traffic back to your site.
If you have over 10,000 followers or you're a verified user, you have an incredibly effective tool at your disposal -- the swipe up link. This link enables you to post exciting content regarding a new product, service, or event, and then encourage those users to "swipe up for details.
Read full content : How To Get Free Instagram Followers
1. Take a photo or upload one to your Instagram Story, and then click the icon at the top right that looks like a chain.
2. Here, click "+ URL" to add a link to a web page. If you were interested in linking your Story to your IGTV video, you could choose that option, instead.
3. Type the URL into the text box. When you're finished, click "Done" in the top right.
4. When you're ready to publish, click the "+ Story" button at the bottom right of your Story. Now, your published Story has a "See More" swipe up link.