Wechat Commerce Boom in China
The other sign that we can refer to is Wechat mobile app. It is used by the citizens in China not only for messaging and calling but also used as an e-wallet to make payment by using smartphone.
Nowadays, WeChat is powering a mobile commerce boom in China urban area with their Wechat’s mobile wallet function.The citizens are able to pay their bills or purchase goods and services with the tap of their phones with QR code. The ways of using Wechat wallet is simple and fast, so that’s the reason why they started to implement this mobile app into their daily life.
As we know, China is a country with the highest population in the world, so it makes a huge impact on the mCommerce industry when the citizens using any one of the apps. When apps users growing in China, it benefits the mCommerce organizations who developing mobile apps by generating a huge revenue to their organizations.
MasterCard and Beam Wallet Collaboration
Due to the increment of smartphone and tablet users, MasterCard Company has started leaping ahead into mCommerce too. According to gulfnews report, MasterCard has collaborated with Beam Wallet Mobile App and start their payment with smartphone project. They came out with the mCommerce payment and reward platform which known as MasterPass.
MasterPass is a digital payment platform that helps the users to simplify the way of shopping online. The users are able to use it to make payment with their mobile by tapping it on the scanner. The platform can be used at more than 3,000 stores in UAE (United Arab Emirates) such as Carrefour, Costa, Subway, Enoc Gas Station, Cold Storage and so on.
With all those signs, we can clearly understand why eCommerce organizations decide to leap ahead into mCommerce industry. Yes, that’s because there are many opportunities to grow in mCommerce industry because almost everyone around the world including kids are having their own smartphone or tablet. Everything is becoming more efficient and convenient with mCommerce in the world of business.