1 secret to get cheap subscribers with targeted advertising
No matter how hard you tried to attract your audience with New Year's Eve sales marathons and Black Friday, advertising campaigns seem to take a pause in January.
Essentially, the big players are taking their hats and walking away, leaving us with "post-holiday syndrome" and a slowed down advertising auction. Simply put, advertising in January is getting 30-40% cheaper!
Now, armed with this secret, we can attract subscribers and customers to our blogs at a discounted price - like a sale, only on social media. After all, now we don't have to fight the giants for our audience's attention.
And this is especially true for experts in soft niches such as psychology, coaching or esotericism. January is like a holiday for you, dear experts! After all, with the onset of January 1 in people awakens a sharp desire for change. So, get ready for a wave of New Year's awareness!
In any case, despite the holidays, people will still be idly staring intently into their smartphones over the New Year break. And why shouldn't they pay a little attention to your content?
So if you exclaimed, "Oh, great! I'll revisit this idea in January and finally launch my ads," then unfortunately, I'm ready to disappoint you. You need to approach January with a strategy already in place!
So here's a whole manual for a successful launch into the new year. The strategy includes:
1. researching your target audience
2. packaging your profile for advertising. Profile packaging is like an important step before a flight where every detail matters. Remember, poor packaging is like an underflighted spaceship. It seems we all don't want our ship to crash to Earth because of an unkempt Instagram bio.
At the very least, design proper, relevant albums that tell a story about you and your products.
4. Prepare lead magnets
5. Think through the customer journey
6. Automate your sales funnel
And then in January, you can really relax while your Instagram gathers followers and turns them into customers.
If you're afraid of not having enough time, but you want to get ahead of the competition, I invite you to a free strategy call.
We'll define your customized strategy for an active launch in 2024.