521% ROI for the Nutritionist
In this article I want to tell you about how we ran targeted advertising for selling a nutritionist's mini-course through a funnel with a free webinar.
Her account https://www.instagram.com/doc_endo_love/
Maria moved to another country and started instagram account. 104 first followers - friends and some current online clients.
After discussing the products and work options we put the strategy:
I offered the following variant: free check-list for the following her account - auto-funnel through chat-bot in Telegram - leading people to buy the course there. But we decided, that it will be ok for more expensive product, while 50$ is rather affordable amount for the quick results .
So we put to try more expensive conversion campaign but the one, that will help people to get acquainted with the nutritionist closely - through the free online webinar she had the prepared one). In this webinar she would sell her mini-course( "Weight management without dieting: strategies for achieving a healthy weight" -50$ cost) with lead-magnet for the registration (Check-list "Diagnosing the body by symptoms")
Targeted audience
With the help of the client and ChatGPT we got the full description of the targeted audience: pains, desires, fears, doubts, needs
Advertising creatives
Since the budget was small, we decided to limit ourselves to one creative in her account colors (different placements), but to try a wider geo (all the countries with the most number of Russian speaking emigrants)
Results
Increasing of the ammount of followers (500+)
207 registrations with the cost 1.26$ (conversion counted on "Thank you" page after registration)
63 sells of the course for 3150$
ROI (regrading my salary 300$) - 521%
My contacts
How you can contact me and start selling your products/services and getting new followers:
Telegram: https://t.me/ekaterinatk
WhatsApp: +995599562219