Mercedes Benz Brand Identity
Mercedes Benz is a brand that is confident, organized, assertive, powerful and sometimes arrogant (in the sense that it believes it is the best brand on the market). It is a brand that commands a room if I say so myself. It allows its consumers to believe that the brand is the best and perfect choice for them, and choosing it is the best choice they can possible ever make. The brand tone of this particular brand can be associated with a man or woman who knows exactly what they want and deserve.
The brand symbol of this particular brand is a silver circle with three pointed stars in the center, the symbol symbolizes strength and prevalence of Daimler engines on land, sea and air. The brand has associated itself with making their products in rich, powerful, extravagant and expensive colors. The colors used in this brand are very rich and expensive. The brand symbolizes durability, sexy and confident. The brand colors symbolize progress and relevance.
What started off as a family business is now one of the best brands in the world. The main story being this giant is to be the best and first in the world, as their purpose is to be first. “First Move the World” is their main story and that is what moves them and drives them, the main thing that has helped them deliver and stay on their blueprint.