What traffic sources to use today?

As you name the boat, so shall it float. Let's talk about the pros and cons of the most popular and effective sources for the nutra vertical.

Targeted ad

Target is the most popular and effective arbitrage tool. It allows you to broadcast advertisements to the selected target audience and maximize sales accordingly.

Benefits of social media targeting:

- much traffic to any GEO;

- many parameters for the selection of target audience;

- high-quality traffic with almost no bots;

Contextual advertising

Contextual advertising allows you to get more traffic as well. Advertisements are broadcast in search results and on partner sites of the contextual network. Advertising on websites is more suitable for nutra as a picture grabs the user's attention better than a line of text on a search page.

Pros:

- the system selects the traffic itself;

- much traffic;

- high quality traffic;

Cons:

- not all offers can be advertised;

- in some categories, traffic is too expensive;

Push notifications

Push notifications are seen by a user who has agreed to receive notifications on any sites. This is usually a picture and a few lines of text. To work with nutra, they usually use bright provocative headlines and stories without endings in the text.

Pros:

- cheap traffic;

- update of traffic and databases.

Cons:

- bots;

- few targeting options and non-target audience;

Teaser networks

Teasers are eye-catching, “flashy” ads, consisting of a title, an image and some text. A teaser contains trigger information that should literally attract attention. Nutra products are well promoted through teaser networks.

Pros:

- cheap traffic;

- high teaser conversion;

Cons:

- not always high-quality traffic;

- few targeting options;

- too wide audience;

SEO and doorways

Doorways are sites that get to the top of the search results due to the large number of keywords in the text. However, classic SEO also works well, promoting offers by keywords to get organic traffic from search.

SEO pros:

- free traffic;

- target visitors who are determined to buy the product;

Cons:

- You need knowledge and skills to create and promote websites;

Email newsletters

Email newsletters suit well with the nutra vertical. It is important to make a quality newsletter and prepare good materials. It is better to send letters through specialized services that guarantee receipt by the addressee.

Pros:

- ability to create attractive materials through the functions of mail services;

- sending and delivery guarantee;

- expertise - a letter to the mail is taken more seriously;

Cons:

- not always target audience;

- you need to have e-mail databases and be able to work with them;

The most popular sources for nutra are Facebook, teaser networks and contextual advertising. You can monetize any traffic source, but it is important to know which source is optimal for the selected GEO.