6,500 leads at $3 in 2 months for sock sets with prints in Poland
Entry Details
Product: socks with prints packaged in a set of 30 pairs worth $50.
Goal: price per lead up to $5 and at least 10 leads per day consistently
Our Profit: we agreed about cooperation on CPL (Cost Per Lead) model right away.
The client had a bad experience of cooperation with agencies and private specialists, who return 10 leads for a $500 budget.
There were several competitors in the market, all of them were familiar with each other, since they all started working together, although they still had underwear sets on sale.
Preparations
In general, initially pierced the competition, we realized that all approaches are the same, even the landing the same. We decided to do their own landing page, created a fresh and concise design that does not reek of the 2000s (by the way, two months later noticed that our competitors copied our landing page)
We were provided with the technical requirements for filming creatives and their creation, etc
On the foundation of our past experience with the Polish market, we followed the main points that attract the Polish people::
Price
The most common comment under the promotion with the Polish is the price, if there is no price on the creative, then you will be swamped to respond to everyone, and the fact that you have already written a price to someone is not an argument
Simplification and short funnel
The Polish don't really like to read and study something, the market at the time of the work was very impulsive and this is both good and bad at the same time, more on why below.
We didn't even think about the audience, because the product is widely consumed, therefore we segmented the market only by geo and age 21+.
Content is also not a problem, created five variations of the text with a bias towards organic product, price and quantity (30 pieces of socks is essentially a long term purchase
Generally, within a week we have completed all the preparation and decided to run, started with static creatives like this
So what?) Immediately we got a lead of up to $ 3 and as a consequence CTR 3%+.
The funnel was simple, a person left a request on the site and it was sent to telegram bot and then the customers were called and verified the data from the request
The first results set the pace of work and we started to increase the budget and reached the amounts of 100 leads per day without increasing the prices critically.
After gathering a sufficient base of buyers, we made LAL and separately started the binder.
In addition, collected database for retarget, specifically gathered those who were on the site and did not leave a request and fill to 20% of the budget.
Confirmation of requests kept on average 70%.
Well, and give the sweetest thing on the last, this productivity:
As a result we have a satisfied customer, who had a great time working with us and was very tired because he had to to work with so many requests.
Sent 180 kits today. Do you know how many targetologists I've changed? All of them were just bullshitting me. I have never had such results like with you.
And of course not a bad amount of money made.
But the most important thing is the understanding that the right approach to commodity marketing and you can make very good money!