Radio-controlled cars sales in Germany with an ROI of 201%
Input data
Product: Radio-controlled toy car.
Goal: Maximum quality leads, up to 150 units sold
Landing: Landing page - http://astronin.site
Interesting offer, the leads were always pretty good, but the client had a problem with the confirmation because the upsale was 23%. The cost of the toy was 69 euros, and the sale brought 90 euros. The upsale used additional options, namely a set of tracks and spare batteries. I have not described the cases in great detail, we are arbitrageurs, we have a practiced hand in launching for results using professional marketing tools.
Preparation
There was a relatively small customer base, immediately made a look-a-like audience, prepared a couple of video creatives focusing on the main trick - high off-road capability and independent suspension and ran ads.
https://drive.google.com/file/d/1EAG0jYfPpWJo1tIb0WtNLCUfxEEiae-S/view?usp=sharing
https://drive.google.com/file/d/1VVHCHCSSPDnmnniSuAZozI45A2dx0xSF/view?usp=sharing
This will be a short case study, because we did not encounter funnel problems, we hit our target audience and received leads at a stable price of $ 15, with upselling at 67% and based on that we can calculate the payback and profitability of the project. In one month we sold 150 cars.
Additional expenses (work of sales manager): $500.
