Cleaning service in Lviv

How to bring in more than 200 cleaning orders in a month by spending only $448.95 on advertising.

The Task:

A client came to me who wanted to promote cleaning services for apartments and commercial premises in Lviv. They had a website and advertising, which did not give any results at all. The main requirement was to get at least some orders.

My actions:

1.Preparation

Already having experience in this field, I conducted an in-depth analysis of competitors and their websites to find the reason for the lack of orders. After analyzing more than 10 competitors, I wrote the results in a table and presented it to the client, along with suggestions for improving our website.

The client accepted my ideas and started implementing them. While the site was being edited, I analyzed the target audience, collected keywords, and wrote text ads. I decided to divide the keywords by type of service and launch a separate campaign for each service. This was done so that the budgets for each service were separate, and therefore, it was possible to control their impressions and change the priority.

2. Launch

Thus, I created campaigns for people looking for a home cleaner, B2B, dry cleaning of furniture, and cleaning after fires, robberies, etc. After the site was ready, I set up conversions based on the completed client form and a call to the hotline, and launched the ads.

3.Optimization

In the process, I used a strategy with a small number of keywords that were used for phrase matching and were formulated as targeted as possible. This way, we were shown only to those people who were looking for our services, eliminating all the junk from the search terms. Thanks to this, we were able to maximize our budget and get the cheapest possible bids. This can be seen in the table below, where we received 213 applications out of 274 clicks

Results:

Spent: 16,217.89₴ or $443.11
Received leads: 213
CPL: 76.14₴ or $2.08