April 18, 2024
CASE: 90 requests for a lead magnet at less than $1 each over 5 days.
This is my personal project to distribute a lead magnet with the goal of increasing my recognition as an expert in the field of advertising. After a detailed analysis of the audience, identifying their main pain points and fears, I compiled a guide on the most frequent question and the most important aspect of preparing an Instagram account before launching advertising - packaging a business page on Instagram.
As a result, I spent $86 over 5 days, but I got one client for my targeted services, with whom we worked for 4 full months
