CASE: Increase in the number of requests to the hair stylist: 364 requests at $0.76 each
Task: To receive the maximum number of requests for hair stylist services in the city during the holiday period.
Objective: To sell hair coloring services
What was done: By that time, we had been working with the client for three months. During this period, we managed to understand which advertising creatives worked and for which audience. We prepared four new advertising creatives, each featuring the main offer of holiday prices for hair coloring. The creatives differed visually.
Number of conversations started on Instagram: 364
Budget spent: $276.17 over 30 days
Since this niche is distinguished by the fact that the visual component is important to the target audience (how the hair looks after coloring), the layout that yielded the best result was a video clip featuring a girl after coloring and with professional makeup