CASE: 80 requests for body massage at $0.90 each over 5 days.

Task: To receive as many requests as possible for "maderotherapy" massage services

Objective: Appointments for massage

What was done: By the time the advertisement was launched, our collaboration had already been ongoing for two months. During this period, we effectively segmented the audience based on the results of previous campaigns and identified the most active segment within this niche. Moreover, we managed to determine which of the published reels videos provided cheaper and more conversations.

As a result, we received:

Instagram messages: 80

Cost per 1 msg: 0.93$

Budget: 74.70$

Duration: 5 days

Clicks: 747

CTR: 3.29%

CPC: 0.10$

This advertising campaign has been online for more than a month, yet despite the increased cost per result, its effectiveness has not diminished and appointments for the procedure continue.