CASE: Selling an online English language school course Â
Initially targeted Russian-speaking and Azerbaijani-speaking population in Baku. Expanded audience by targeting CIS countries.
Directed traffic to the website and engaged in direct messaging.
Created a chatbot to answer frequently asked questions and guide people to the website.
Detailed targeting based on interests and wide demographics, also utilized audience parsing.
Used advertising creatives and existing publications for an ad campaign.
Here, we lead people to messages. Overall, the cost per message varied depending on the audience, ranging from $0.57 to $2.95. On average, applications cost $1.35 each
Here, we direct people to the website. You can see the high click-through rate of the advertisement (CTR 9.30%) and how cheap the website clicks were for us ($0.03 per click)