A targeted advertising campaign for network of beauty service studios "Epilier".

"Epilier" is a large network of beauty service studios, which has many branches in Kazakhstan . Some of them are just starting their work, so they need the services of a targeted advertising specialist. In this case, I will briefly describe the management of one of these branches in Astana.

Goal:

It was necessary to ensure the flow of clients for procedures, because the salon had just opened.

Budget:

For one advertising campaign budget was 800 rubles (10$).

In order to bring new customers and introduce them to the salon, promotions were launched. This launched included: free massage, three zones of laser hair removal for 1700 rubles, mesotherapy for 999 rubles.
The goal of "lead generation" was chosen to promote the advertising campaign.

In addition, as a promotion, a drawing for free laser hair removal was launched . For this advertising campaign, the goal of "coverage" was chosen.

The audience for the advertisement was girls who live in Astana, aged 22 to 45 years.

For best optimisation of advertising campaign, an auto-rule was created, which increased the budget by 20% if the payment for the lead exceeds the desired amount . This made it possible to set up and train the advertising campaign correctly.

Campaign results:

During the first day, 11 people was recorded an appointment for a paid procedure in the salon, which brought 12400 rubles + 17 people was recorded for a free procedure. 600 rubles were spent on advertising campaings

After a week of advertising campaing, we achieved the following results:
116 leads for a free massage procedure for 19 rubles / lead
55 leads for a paid hair removal procedure for 105 rubles / lead.

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