A targeted advertising campaign womenswear brand, ROI 866%

About the project:

The @dresscode_shopi is a womenswear store, which was founded by a young lady from Yekaterinburg (Russia).

Benefits of the project:

- awesome assortment
- online consultant who will answer all questions
- affordable prices prices
- Russian Federation-wide delivery

The goal of the advertising campaign:

It was necessary to increase the flow of customers and views to the site. And, of course, provide buyers.

Strategy:

The advertisement was launched to a cold audience that doesn't know the brand and there is no trust in shop either, because our brand is new and there is simply no warm audience. So all the stuff had their USP - is a discount.

We also used different strategies for offers:

1.The pain of the target audience + the characteristics of the service that closes it

2. An offer, which is contain : sale+ limited goods + free delivery

Budget:

For testing, we used the minimum budget - $ 5 (400 rubles) / ad. As soon as we identified the working bindings and ads, the budget was increased to $ 15 / ad.

About target audience:

The age range is from 18 to 35, for some products the mark even reached 40 years. In addition, the customers are active girls, who keep track of new products and like stylish accessories

Also, when we set up ads, we did not divide the audience by age , but in the detailed targeting we used interests, which are based on the product we launched. + narrowed the audience down to engaged buyers, which was increased the chances of showing ads to the interested woman.

Examples of the best layouts :

During the test company , about 10 videos and static ads were launched. After the test we turned off the less effective ones and scaled the ones that showed the best results.

Advertising campaign launch and results:

The test was lasted three days, after which less efficient layouts were deactivated to optimize the budget. At the same time, a higher budget was established for the ads with the best rates, which was allowed to reach a larger number of audiences and, therefore, increased the number of clicks on the link and reduced the cost per click.

Pixel recordes per week:

The profit for the week was 87000 rubles (1160$) , while 9000 (120$) rubles were spent on advertising campaign. (unfortunately I do not have permission to post data on this topic)

Screenshots from the advertising office:

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