Sovcial July 2020
Blog Posts Content Plan
Content Calendar - https://drive.google.com/file/d/1hFPHy-1kn3OdIZS0BlwEJD4E8SWU7can/view?usp=sharing
Suggestion: take photos of the laboratory owner and post blog posts with his photos. Make him an area expert who shares information. (an example)
Instagram Board References
Photo References
https://drive.google.com/drive/folders/1FJLzbh3NtP7XZxkRWkwjalQleevWPJp9?usp=sharing
Content Plan
- Physician Mobile App
- Innovations in healthcare after COVID-19
- Diabet: what are the 3 most common symptoms of undiagnosed diabetes
- Parents' Day in the US: how to help your dad stay healthy
- World Hepatitis Day
- Toddler allergies or cold. Symptoms, how to distinguish, allergy testing
- About Us
- Celiac: what is the best treatment for celiac disease
- Patients
- How to care for the nervous system: food & physical exercise
Advanced Content Plan - https://drive.google.com/file/d/1MA4slyCnWIqljVbVlfU3pFcSHdlM4mco/view?usp=sharing
*Posts in bold, Stories in normal.
Content Plan Topic Ideas - https://drive.google.com/file/d/1Gr5GawcaJ_6bPLhobVy_GzDHrwH8aybK/view?usp=sharing
Additional
- We will add Headlines: "placement of laboratories", "how to order". Over 1.5-2 months, we add "our tests" headlines and Stories Games.
- After the first 6 posts, we make an email newsletter about our social networks and blog.
- After 1.5 months, we will find people and doctors who left feedback on Google Maps on Lenko and subscribe and communicate with them to make collaboration: create expert videos.
Target Advertising
- After 6 posts we start advertising. Advertising goal - subscribes and engagement. The target will be made for each post starting from 6.
Facebook & Twitter
Covers Image
Content Plan
Facebook Content Plan - https://drive.google.com/file/d/1MA4slyCnWIqljVbVlfU3pFcSHdlM4mco/view?usp=sharing
On Twitter will post the same + make medical & healthcare, leaders opinion retweets.
Target Advertising
- We will target each post. The goal - involvement, familiarization with the laboratory, attracting experts, click to the site.
- Test sales advertising for each "day to combat with...", "heart day", "hepatitis day" and the like.
- Advertising for doctors.
- Advertise our labs.