MOST COMMON PRINTING MISTAKES OF CUSTOM CARDBOARD BOXES

Want to know the most common printing mistakes of custom cardboard boxes? This article will reveal all those errors and tell you how you can avoid them. The printing mistakes of custom cardboard boxes are embarrassing for a company. Not only do they hurt the reputation of your brand in the market, but they also cost you a large sum of money.

You must have experienced the printing mistakes many times unless you are new to the business. It requires a great head to do the printing in the right manner. There is a small percentage of companies that can be done it right. Even if you have done it perfectly, there will always be room for improvement. If you want to evade printing errors while designing the custom cardboard packages, you should look at the following guide.

LOW-QUALITY INKS

The most common mistake, which is repeated repeatedly by the manufacturers, is the selection of inappropriate inks for printing on the custom printed cardboard box. The inks have a specific pH, which is a deterministic factor in how well the inks will be absorbed. It also determines whether the inks will be drying quickly or slowly.

The inks having too high or low pH can prove detrimental for your printed work. For that, it is suggested to use the inks with appropriate pH so that the printed text and graphics are not compromised. The inks with a suitable pH will pay all your hard work off and resultantly produce graphics of high resolution. Apart from the pH, do not opt for the traditional inks as well, which emit volatile organic compounds. The soy-based inks are a perfect alternative to get rid of these compounds.

COPYING THE ARTWORK OF OTHERS

Copying the artwork of the other brands is a great mistake that many manufacturers are getting addicted to. Making this mistake can influence the image of your brand negatively. Not just that, but it is wrong both ways, ethically as well as professionally. Taking inspiration from well-established companies is a good practice, but it does not mean that you should copy their artwork completely.

You must understand the fact that the customers these days are well aware that which artwork is original and which is not. They are smart, and it takes a little time for them to recognize that the artwork is not original. Imagine what impact it would have on the minds of the customers when they come to know that you have copied the artwork. Therefore, make sure the artwork you select is unique and matches your overall brand theme to get yourself a positive brand image.

WRONG COLOR SELECTION

Not paying attention to the process of selecting the colors while printing the custom-made boxes is a great blunder many brands make. This results in a packaging design that is highly inelegant, and as a result, it cannot impress the customers. In order to correct this mistake, you must make sure that the colors you are choosing are as per the taste of the audience whom you are targeting.

For instance, the children are attracted towards the highly saturated colors while women and men are impressed by some different hues. Moreover, while printing the cardboard packages, make sure the colors you are selecting are highly in contrast with the background color. Otherwise, it may result in a highly unpleasant and complex design. You also need to take care of the factor that the selected hues are matching with the overall theme of your brand.

INAPPROPRIATE BLEED

A most common mistake which often goes unnoticed by the designers while printing the cardboard packages is not leaving space for a safe printing zone. As a designer, you must understand that when a cut can be made outside the line, there are also chances of it being made inside the line.

This way, you might lose the important printed text or other elements, which were your main focal points in the design. Printing some kinds of abstract patterns at the edges of the cardboard packages is completely fine. However, if you are printing the details about the product or your brand, which are essential, you strictly need to stay in the safety zone. This is because your printed information might cut away otherwise. Many experts say that leaving a margin of 3mm around the corners of the packaging is fine.

POOR TYPOGRAPHY

Ignoring the fact that who your target audience while selecting the typography is a great fault made by the designers. To correct this mistake, you must pay attention to the size and style of the fonts you are using for imprinting the text on the cardboard packages.

The smaller fonts make the text look congested, which presents great difficulty for the customers to read out the displayed information. The same goes with the larger-sized fonts so, make sure the font size is appropriate and target-oriented. The font style also matters as it also has an impact on the readability of the text. Likewise, the font colors should be such that they do not cause confusion and look elegant in the eyes of the readers.

There are common mistakes that are often ignored or are unnoticed by the designers while printing the custom cardboard boxes. We compiled a list of all these errors and recommended ways on how you can counter them. The quality of the inks used for printing must not be compromised at any cost. Similarly, you should select your own artwork, and the color choice should be unique and brand-oriented.