Case Study: Attracting Clients and Masseuses to an Erotic Massage Salon
This article is for those who want to effectively attract customers for 18+ services and easily and quickly find employees for such establishments!
My name is Elizabeth, and my team specializes in promoting ANY projects in the field of 18+. In this article, I will describe a real case of attracting masseuses to an 18+ massage salon.
IN THIS ARTICLE YOU WILL FIND
A case study on attracting clients and employees for an erotic massage salon, complete with figures and promotional materials!
We were contacted by a massage parlor that was preparing to open. The primary goal was to assess the demand in a particular geographical area to eliminate unnecessary risks. Additionally, we aimed to recruit masseuses quickly to get the salon operational as soon as possible.
Testing demand was our top priority, so we began by attracting customers.
WE DECIDED TO SEND AD TRAFFIC TO:
Calls are more familiar to residents of the selected area, but writing to a chatbot is easier and faster than calling.
Furthermore, by writing to a chatbot, potential customers can keep in touch with the salon when they see the advertisement and return to it when they have time. Many men see advertisements while at work, on the go, or next to their wives, making them less likely to call but more likely to write to the chat.
HERE ARE SOME EXAMPLES OF THE ADVERTISEMENTS WE USED:
I have posted more interesting and effective examples in the Telegram channel. If you are interested, please check the pinned message there:
RESULTS
The cost per application via the bot was $1.13, while the cost per call was $4.28. This screenshot clearly shows that a request left in the bot is almost four times cheaper than a call. Additionally, there were fewer real calls than those counted in the system.
However, the applications from the bot were active and fully satisfied our client. For just $100 of the advertising budget, we confirmed that there is high demand and we could attract customers solely through advertising on Facebook and Instagram.
THEREFORE, WE MOVED ON TO ATTRACTING MASSEUSES TO WORK IN THE SALON!
We decided to send ad traffic to messages in the bot, which provided detailed information about the job. This ensured that only those girls who understood the details of the vacancy would come for an interview.
Here is an example of an advertising creative we used:
After spending less than $120, we received 22 applications.
I don't know the exact number of interviews, but from these 22 applications, we successfully hired a masseuse.
The cost of attracting her was less than $120.
We continue to work on advertising for this salon!
DO YOU NEED TRAFFIC FOR A MASSAGE PARLOR OR ANY OTHER 18+ SERVICES?
Then contact me with the code phrase "SERVICES 18+" via Instagram or Telegram, and we will arrange a free strategic session. After the session, you will understand if it will be beneficial for you to cooperate with us and can make an informed decision.
My Telegram: https://t.me/liza_adver
I also recommend subscribing to the Telegram channel so you don't miss any new hot cases!
Thanks for your attention! If you have any questions, feel free to ask in the comments!