The epidemic has different effects on consumption habits

On April 23, Unilever 50g Acrylic Cream Jars Manufacturers its 2020 first quarter financial report. During the period, the group's global sales were 12.4 billion euros (about 94.561 billion yuan), and its turnover increased slightly by 0.2% year-on-year. According to the market, due to the impact of the epidemic, Unilever’s sales and sales in the Asia-Pacific market have declined for the first time in recent years. Sales in the first quarter were 5.7 billion euros (approximately RMB 43.53 billion), down 3.7% year-on-year, and sales fell 3.4%.

Among them, the Chinese market has seen a significant slowdown since January, and after the outbreak of the epidemic, consumers are restricted from going out and shopping, and the performance of the Chinese market has fallen sharply. According to the financial report, most major markets except China had normal sales in January and February. In addition to data, Unilever's financial report also disclosed consumer behavior insights in different markets during the epidemic. Unilever stated in its financial report that the epidemic has different effects on consumption habits, product demand and channels. For example, consumers will stock up during the epidemic, stay at home longer, and wash their hair less frequently.

In addition, sanitation-related products are also more popular due to the epidemic, while sales of bath products are relatively low. Benefiting from this, Unilever's home care brands, Cif surface cleaner and Domestos bleach, experienced double-digit sales growth. Among beauty brands, Vaseline also performed well, with a growth rate of about 5%. During the epidemic, Unilever launched Vaseline antibacterial hand cream in the UK, and also launched related new products in China. In addition, aware of the increasing demand for cleanliness,

Unilever has launched the Yuyao Longzhuang Plastic Co., Ltd health and antibacterial care brand in 43 markets. In Europe and North America, thanks to consumers hoarding large quantities of goods in home quarantine in March, sales have increased significantly. In the first quarter, sales in the Americas were 4 billion euros (about 30.547 billion yuan), an increase of 4.8% year-on-year, and sales increased by 3.9%; sales in Europe were 2.7 billion euros (about 20.619 billion yuan), an increase of 1.4% year-on-year , Sales increased by 3.1%. The financial report pointed out that in the first quarter, the epidemic had limited impact on the Americas. In terms of business, Unilever's home care department is the best performer.